Salford, M50 3YW,
United Kingdom
Apadmi Technographics
Apadmi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Apadmi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 272 Apadmi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Apadmi has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Contentful Content Platform for Web Content Management in 2022, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Apadmi is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Apadmi revenues, which have grown to $26.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Apadmi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Apadmi Tech Stack and Enterprise Applications
Apadmi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Apadmi deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for corporate communication and content collaboration. Google Workspace (Formerly Google G-Suite) is referenced on Apadmi’s website and serves as the core suite for email, calendaring, document collaboration, and real-time conferencing across the organization.
The implementation emphasizes standard Google Workspace modules and capabilities, including Gmail for hosted email, Google Drive and Shared Drives for file storage and team content, Google Docs and Sheets for coauthoring and version control, Google Meet for virtual meetings, and the Google Admin console for tenant and user administration. Configuration signals include domain-managed accounts, role-based admin controls, and shared drive structures to support collaborative delivery and client-facing content workflows.
Integrations are described at a platform level consistent with Collaboration implementations, with Google Workspace functioning as the identity and collaboration layer tied to Apadmi’s public web presence, corporate email addresses listed on the website, and embedded document sharing patterns. Operational coverage is organization wide, supporting cross-functional corporate teams responsible for product development, client delivery, and business operations.
Governance centered on Google Admin controls and identity management, with policy-driven access provisioning, group management, and data sharing settings to align with professional services practices. The narrative focuses on structural implementation details of Google Workspace (Formerly Google G-Suite) as Apadmi’s Collaboration platform without presuming specific third party integrations or measurable outcomes.
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Collaboration | Collaboration |
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2022 | 2022 |
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Apadmi Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Apadmi implemented Contentful Content Platform as its Web Content Management solution to manage and publish content on the company website. The Contentful Content Platform was provisioned to separate content from presentation, enabling structured content models and centralized asset management for the public site.
The deployment followed a headless content architecture, using Contentful Content Platform features including content modeling, asset management, localization support, versioning, editorial roles and workflow states, and API first content delivery to the front end. Operational ownership sits with marketing and digital experience teams for content authoring and publishing, while governance was structured around role based access, editorial workflows and scheduled publishing to support routine site updates.
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Apadmi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Apadmi implemented Hotjar as a Customer Experience tool on its public website. The implementation centered on client-side instrumentation, deploying the Hotjar tracking script across site pages to enable session replays, heatmaps, click maps, form analytics and on-page feedback widgets. This configuration provided behavioral analytics and qualitative feedback capture aligned to Customer Experience capabilities.
Operational ownership rested with Apadmi's front-end and UX teams who instrumented pages and integrated Hotjar outputs into product and UX decision workflows for usability research and conversion analysis. Governance emphasized page-level tagging and data capture rules to align with web analytics practices and privacy considerations. Hotjar supported Apadmi's Customer Experience use cases through ongoing instrumentation, feedback collection and behavior analysis on the company website.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Apadmi ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Apadmi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Apadmi
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Apadmi Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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