Bristol, BS37 5YX,
United Kingdom
Apak Group Limited Technographics
Apak Group Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Apak Group Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Apak Group Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Apak Group Limited has purchased the following applications: Hotjar for Customer Experience in 2021, Atlassian Jira Service Desk for IT Service Management in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Apak Group Limited is running and its propensity to invest more and deepen its relationship with Contentsquare , Salesforce , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Apak Group Limited revenues, which have grown to $411.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Apak Group Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Apak Group Limited Tech Stack and Enterprise Applications
Apak Group Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Apak Group Limited deployed Hotjar on their website. The Hotjar deployment sits within Apak Group Limited's Customer Experience tooling, capturing qualitative visitor behavior to inform digital experience decisions.
Hotjar is configured to collect behavior analytics typical for the Customer Experience category, including session recordings, heatmaps, on site surveys, and conversion funnel observations. The deployment supports UX and digital product workflows by surfacing user friction and collecting direct feedback. The full application name Hotjar is used to identify the provider delivering these qualitative analytics capabilities.
Implementation is executed via a client side script embedded across Apak Group Limited's public website, bringing behavior capture into page level analytics flows. Data from Hotjar is consumed by digital, UX, and marketing stakeholders to inform content and design decisions. No external system integrations are documented in the provided source, the operational scope is web analytics and on site feedback.
Governance considerations center on privacy and consent controls, including cookie consent and session data handling aligned to UK data protection expectations. Configuration and retention settings are managed to ensure Hotjar capture complies with Apak Group Limited's privacy obligations.
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Apak Group Limited ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2019 | 2019 |
In 2019 Apak Group Limited deployed Atlassian Jira Service Desk to provide IT Service Management capabilities exposed via a customer-facing portal embedded on the Apak Group website. The deployment positions Atlassian Jira Service Desk as the front door for service requests, incident intake and ongoing ticket lifecycle management for the organization.
The implementation focuses on core IT Service Management workflows, including request intake through the public service portal, centralized ticketing, configurable request types and workflow automation to route and prioritize work. Configuration work emphasized lifecycle orchestration and reporting, using built-in queueing, SLA-aware routing and automation rules common to Jira Service Desk implementations to standardize support handling and technician assignments.
Operationally the solution is surfaced on https://www.apakgroup.com/ to collect customer and internal requests and to hand those requests to established service and IT teams. Governance concentrated on formalizing request intake, queue ownership and role-based access to support queues, aligning service desk workflows with existing support functions and defining escalation paths within the Atlassian Jira Service Desk environment.
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Apak Group Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Apak Group Limited deployed Microsoft Azure Cloud Services to host its corporate website. Apak Group Limited uses Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide public web hosting and application delivery for its UK operations.
The implementation leverages Azure platform capabilities for scalable compute, managed platform services, and cloud storage, supporting web application hosting, content delivery, and standard application hosting workflows. Operational responsibility is centered in the company IT and digital teams, with the Microsoft Azure Cloud Services environment serving as the primary hosting layer for website code and digital assets, and governance focused on cloud configuration controls and deployment pipeline management.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Apak Group Limited CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Next Generation Firewall | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Apak Group Limited
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Apps Being Evaluated by Apak Group Limited Executives
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