API Consumer Brands
14/16 Norman Spencer Drive, Manukau,
Auckland, 2105,
New Zealand
Auckland, 2105,
New Zealand
64 9 279 7979
Life Sciences
API Consumer Brands Technographics
API Consumer Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by API Consumer Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 API Consumer Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that API Consumer Brands has purchased the following applications: Microsoft 365 for Collaboration in 2018, Microsoft Dynamics AX - SCM Module for Supply Chain Management in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems API Consumer Brands is running and its propensity to invest more and deepen its relationship with Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing API Consumer Brands revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for API Consumer Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
API Consumer Brands Tech Stack and Enterprise Applications
API Consumer Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, API Consumer Brands deployed Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is surfaced on the company website and serves API Consumer Brands, a New Zealand life sciences firm with approximately 200 employees and reported revenue of 34,000,000.
The implementation of Microsoft 365 delivers core Collaboration capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for real time collaboration and meetings, OneDrive for end user file synchronization, and Azure Active Directory for identity and access governance. These components indicate a cloud tenant architecture with centralized tenant level administration, role based access controls, and standardized user provisioning workflows.
Operational coverage is aligned to corporate and cross functional business activities common in life sciences companies, including product development, quality and regulatory related functions, and general office productivity. Governance is expected to leverage Microsoft 365 policy controls and compliance features to manage access, information lifecycle, and security posture across the organization.
|
API Consumer Brands SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Intuit Quickbooks Enterprise | Microsoft Dynamics AX - SCM Module | Supply Chain Management | SCM | n/a | 2017 | 2017 |
In 2017, API Consumer Brands implemented Microsoft Dynamics AX - SCM Module to centralize supply chain operations. The deployment targeted the Supply Chain Management footprint for the life sciences manufacturer, assigning responsibility for the transition of supply chain operations from BPCS and consolidation of transactional records from Intuit Quickbooks Enterprise. The program unified procurement, inventory and warehouse operational control under a single application instance.
The Microsoft Dynamics AX - SCM Module was configured to support core Supply Chain Management capabilities, including inventory management, procurement and supplier management, warehouse management with directed putaway and picking, and master planning for demand and replenishment. Configuration emphasized batch and lot tracking and controlled inventory states to support regulated product traceability. Functional workflows implemented included purchase requisition to purchase order orchestration and automated warehouse task processing.
Data migration workstreams consolidated master data and transactional history from BPCS and Intuit Quickbooks Enterprise, with staging and reconciliation steps to preserve lot level traceability. Operational scope covered procurement, inventory, warehouse operations and distribution across API Consumer Brands operations in New Zealand. Governance established role based stewardship for item master and supplier records, with documented procurement and warehouse workflows used to sequence the rollout and operational handover.
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API Consumer Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, API Consumer Brands implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host its public website. The deployment uses Microsoft Azure Cloud Services as the primary hosting and compute layer for web front ends, persistent object storage, and scalable compute capacity typical of Application Hosting and Computing Services. This configuration centralizes web application runtime and content delivery on Azure while exposing standard cloud capabilities such as virtualized compute, managed platform level services, and cloud storage.
Operational ownership appears concentrated in IT and web operations within the 200 person organization, supporting the company website from New Zealand. Governance is organized around a central Azure subscription model with role based access controls and resource grouping for production web resources, and monitoring instrumentation to manage uptime and deployments. Microsoft Azure Cloud Services provides the infrastructure and platform level services that align API Consumer Brands Microsoft Azure Cloud Services Application Hosting and Computing Services with the company website hosting and delivery function.
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IT Decision Makers and Key Stakeholders at API Consumer Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by API Consumer Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from API Consumer Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the API Consumer Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD API Consumer Brands Technographics
API Consumer Brands is a Life Sciences organization based in New Zealand,
with around 200 employees and annual revenues of $34.0 million.
API Consumer Brands operates a diverse technology stack with applications such as
Microsoft 365, Microsoft Dynamics AX - SCM Module and Microsoft Azure Cloud Services,
covering areas like Collaboration, Supply Chain Management and Application Hosting and Computing Services.
API Consumer Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft.
API Consumer Brands recently adopted applications including
Microsoft 365 in 2018, Microsoft Azure Cloud Services in 2018 and Microsoft Dynamics AX - SCM Module in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of API Consumer Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates API Consumer Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete API Consumer Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.