Auckland, 2105,
New Zealand
API Consumer Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by API Consumer Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 API Consumer Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that API Consumer Brands has purchased the following applications: Microsoft 365 for Collaboration in 2018, Microsoft Dynamics AX - SCM Module for Supply Chain Management in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems API Consumer Brands is running and its propensity to invest more and deepen its relationship with Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing API Consumer Brands revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for API Consumer Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Intuit Quickbooks Enterprise | Microsoft Dynamics AX - SCM Module | Supply Chain Management | SCM | n/a | 2017 | 2017 |
In 2017, API Consumer Brands implemented Microsoft Dynamics AX - SCM Module to centralize supply chain operations. The deployment targeted the Supply Chain Management footprint for the life sciences manufacturer, assigning responsibility for the transition of supply chain operations from BPCS and consolidation of transactional records from Intuit Quickbooks Enterprise. The program unified procurement, inventory and warehouse operational control under a single application instance.
The Microsoft Dynamics AX - SCM Module was configured to support core Supply Chain Management capabilities, including inventory management, procurement and supplier management, warehouse management with directed putaway and picking, and master planning for demand and replenishment. Configuration emphasized batch and lot tracking and controlled inventory states to support regulated product traceability. Functional workflows implemented included purchase requisition to purchase order orchestration and automated warehouse task processing.
Data migration workstreams consolidated master data and transactional history from BPCS and Intuit Quickbooks Enterprise, with staging and reconciliation steps to preserve lot level traceability. Operational scope covered procurement, inventory, warehouse operations and distribution across API Consumer Brands operations in New Zealand. Governance established role based stewardship for item master and supplier records, with documented procurement and warehouse workflows used to sequence the rollout and operational handover.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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