Lewes, BN7 1JL,
United Kingdom
Appellations Ltd Technographics
Appellations Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Appellations Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Appellations Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Appellations Ltd has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2016, Intuit Mailchimp for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appellations Ltd is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appellations Ltd revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appellations Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Appellations Ltd Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Appellations Ltd implemented Oracle NetSuite ERP to address core ERP Financial needs across its United Kingdom consumer packaged goods operations. The deployment used Oracle NetSuite ERP cloud configuration sized for a 10 employee organization, provisioning centralized financial management and transactional accounting.
Configuration emphasized core financial modules typical for ERP Financial systems, including general ledger, accounts payable, accounts receivable, billing and basic inventory costing. The implementation covered finance and accounting functions and extended to order to cash and procure to pay workflows, with role based access controls and automated period close sequencing configured to match a small team operating model. Governance defined centralized chart of accounts stewardship, journal management and reconciliation workflows to standardize month end close and reporting processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Appellations Ltd implemented Microsoft 365 to support Collaboration across the organization. The UK consumer packaged goods firm with 10 employees provisioned a cloud-hosted Microsoft 365 tenant to centralize email, document storage, calendar coordination, and team communication across the business.
The Microsoft 365 deployment includes standard Collaboration capabilities, notably Exchange Online for mail, SharePoint for team sites and document libraries, OneDrive for Business for user file sync, Microsoft Teams for messaging and meetings, and the Office productivity suite for content creation. Configuration focused on tenant-level account provisioning, license assignment, role-based access controls, and organization of document libraries to align with small business workflows.
Appellations uses Microsoft 365 on their website, indicating tenant services are surfaced to external touchpoints. Rollout and operational governance were implemented across all 10 employees with administrative controls and basic security settings typical for a small-scale Collaboration deployment.
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Appellations Ltd implemented Intuit Mailchimp as its Marketing Automation platform. The deployment supports the small United Kingdom based consumer packaged goods business and is focused on customer communications and list management for a compact team of approximately ten employees.
The Intuit Mailchimp implementation centers on core Marketing Automation capabilities, including email campaign creation, subscriber list management, template-driven campaign orchestration, and on-site signup form configuration. Configuration work emphasizes reusable templates, audience segmentation workflows typical of marketing automation, and scheduled campaign orchestration to support regular customer communications.
Operationally the deployment is integrated with the Appellations website, with Mailchimp handling email capture and campaign distribution tied to site-based signup flows. This web integration provides the primary data collection and campaign activation surface for marketing activities, aligning the Marketing Automation platform with the company website as the core touchpoint.
Governance and day to day operations are structured for a small organization, with campaign planning, list hygiene, and scheduling centralized in the marketing function and executed within Intuit Mailchimp. The implementation reflects a lightweight, site-centric Marketing Automation footprint appropriate for a ten person CPG firm, with organizational ownership concentrated on marketing and commercial outreach.
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Appellations Ltd
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Apps Being Evaluated by Appellations Ltd Executives
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