AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Appinio Tech Stack and Enterprise Applications

Appinio Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
In 2017, Appinio deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is a cloud-hosted SaaS tenant bound to the Appinio corporate domain and provides the backbone for corporate productivity and communications across the organization. The Google Workspace (Formerly Google G-Suite) roll out at Appinio includes standard functional modules aligned to Collaboration requirements, including Gmail for corporate email, Calendar for scheduling, Google Drive and Shared Drives for document storage, Docs, Sheets and Slides for coauthoring, and Meet for remote meetings. Administrative capabilities such as the Admin Console, group management and basic device management were configured to support account provisioning and policy enforcement. Operational coverage is company wide, supporting core business functions including product, research, sales and marketing at Appinio's Germany operations. Governance was implemented through centralized administration, group based access controls and administrative workflows for user lifecycle management and shared drive structuring, ensuring consistent collaboration practices across teams.
Appinio Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy HubSpot CMS Web Content Management Content Management n/a 2021 2021
In 2021, Appinio deployed HubSpot CMS to power its public website. HubSpot CMS is implemented as the company Web Content Management platform for corporate content, campaign landing pages and content-driven lead capture, supporting marketing and product communications. The implementation reflects a centralized web publishing approach for a 200 person professional services firm based in Germany. The deployment leverages HubSpot CMS native capabilities including page templates, drag and drop content editing, responsive design, on-platform hosting and SEO tooling to streamline content production and publishing. Editorial governance was organized under the marketing function with role based access, staged authoring workflows and approval gates to control releases. The technical architecture is oriented around SaaS hosted delivery through HubSpot CMS with content management processes embedded into marketing operations.
Appinio CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy Zoominfo Platform Account Based Marketing CRM n/a 2021 2021
In 2021, Appinio implemented Zoominfo Platform. The Zoominfo Platform was deployed on Appinio's website to support Account Based Marketing activities, enabling web-based contact discovery, firmographic enrichment and audience segmentation to drive targeted outreach for marketing and sales. Deployment focused on embedding data capture and real-time enrichment into site workflows, enabling visitor-to-account matching and campaign orchestration across marketing and sales functions. Configuration emphasized contact and company data quality, segmentation rules, and intent-driven audience creation, consistent with Account Based Marketing practices. Governance assigned marketing operations to own configuration and data stewardship, and rollout was staged to bring core target audiences online prior to broader campaign execution.
Customer Experience CRM 2017 2017
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2021 2021
Appinio EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Environmental, Social, and Governance (ESG) EPM 2014 2014
Appinio PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2017 2017
Apps Development PaaS 2023 2023
Transactional Email PaaS 2020 2020
Appinio IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Appinio

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Appinio Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Appinio IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Appinio digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Appinio Technographics
Appinio is a Professional Services organization based in Germany, with around 200 employees and annual revenues of $20.0 million.
Appinio operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), HubSpot CMS and Zoominfo Platform, covering areas like Collaboration, Web Content Management and Account Based Marketing.
Appinio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, HubSpot and Zoominfo.
Appinio recently adopted applications including PostHog in 2023, HubSpot CMS in 2021 and Zoominfo Platform in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Appinio’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Appinio’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Appinio technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.