Applied Weather Technology
Applied Weather Technology Technographics
Applied Weather Technology Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Applied Weather Technology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Applied Weather Technology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Applied Weather Technology has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Adobe Marketo for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Applied Weather Technology is running and its propensity to invest more and deepen its relationship with Oracle , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Applied Weather Technology revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Applied Weather Technology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Applied Weather Technology Tech Stack and Enterprise Applications
Applied Weather Technology ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Applied Weather Technology implemented Oracle NetSuite ERP. Oracle NetSuite ERP is an ERP Financial application from Oracle provisioned as a cloud hosted SaaS instance to centralize finance for the company’s 500 employee, 40,000,000 revenue media operations in the United States.
Configured modules included general ledger, accounts payable, accounts receivable, fixed assets, revenue recognition and billing, tax management, and financial reporting to establish a single source of truth for accounting and close processes. The implementation used NetSuite financial management capabilities such as multicurrency and multi entity accounting to support consolidated reporting across business units.
Operational scope covered finance, accounting, treasury and procurement teams, with role based access controls and a centralized chart of accounts implemented to standardize transaction processing and month end workflows. Governance emphasized formalized period close sequences, audit trails and approval workflows built into the Oracle NetSuite ERP configuration to strengthen financial controls.
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Applied Weather Technology Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Applied Weather Technology implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is referenced on the company website and serves the firmwide corporate environment for roughly 500 employees.
The Google Workspace (Formerly Google G-Suite) implementation centers on core Collaboration capabilities, including Gmail for enterprise email, Google Drive for centralized file storage, Google Docs and Sheets for real time coauthoring, Google Calendar for scheduling, and Google Meet for video collaboration. Standard configuration patterns include organization domain provisioning, shared drives for team content, and role based access controls administered through the Google Admin console.
Operational scope covers internal communications and content collaboration across business functions such as editorial, operations, and product teams, with Workspace artifacts surfaced on the public site to support contact and public facing workflows. The implementation follows typical Collaboration workflows, supporting collaborative document editing, calendaring coordination, and synchronous video sessions as part of daily operations.
Governance is implemented via centralized administration and user provisioning features native to Google Workspace, with policy controls for account lifecycle, access management, and audit logging used to align with enterprise Collaboration governance practices.
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Applied Weather Technology CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Applied Weather Technology implemented Adobe Marketo on their website to establish a Marketing Automation capability supporting digital lead capture and campaign orchestration. Applied Weather Technology deployed Adobe Marketo as the central Marketing Automation platform to instrument web-based acquisition, nurture, and segmentation workflows across its marketing function.
The Adobe Marketo implementation focused on standard Marketing Automation modules including web forms and landing pages, email campaign orchestration, segmentation and dynamic lists, lead scoring and grading, and automated nurture streams. Configuration work centered on campaign templates, tracking scripts for web engagement, and program-level workflows to support recurring editorial and promotional campaigns.
Operational coverage emphasized the marketing and demand generation teams, with processes to route qualified prospects to sales operations and to feed marketing analytics. Integration patterns were scoped around embedding Adobe Marketo tracking and form handlers on the corporate website, enabling visitor tracking, campaign attribution, and automated lead creation consistent with Marketing Automation practices.
Governance was organized around campaign lifecycle controls, segmentation standards, and lead lifecycle mapping to ensure consistent data hygiene and campaign approval workflows. The implementation positioned Adobe Marketo to serve as the primary Marketing Automation engine for web-driven demand generation at Applied Weather Technology.
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Applied Weather Technology PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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Applied Weather Technology IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Applied Weather Technology CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Applied Weather Technology
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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VP Operations | VP | Operations | |
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Marketing Director | Director | Marketing | |
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Apps Being Evaluated by Applied Weather Technology Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Applied Weather Technology IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Applied Weather Technology digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Applied Weather Technology Technographics
Applied Weather Technology is a Media organization based in United States,
with around 500 employees and annual revenues of $40.0 million.
Applied Weather Technology operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Adobe Marketo,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Applied Weather Technology has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Adobe Systems.
Applied Weather Technology recently adopted applications including
PostHog in 2023, Rackspace Cloud in 2020 and Mimecast Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Applied Weather Technology’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Applied Weather Technology’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Applied Weather Technology technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.