Boston, 2210, MA,
United States
AppNeta, Inc Technographics
AppNeta, Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppNeta, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 AppNeta, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppNeta, Inc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Greenhouse ATS for Applicant Tracking System in 2015, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppNeta, Inc is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppNeta, Inc revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppNeta, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppNeta, Inc Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2011 | 2012 |
In 2011, AppNeta, Inc implemented Oracle NetSuite ERP to serve as its centralized ERP Financial system for accounts receivable and contract billing operations. The implementation directed system configuration toward managing functions of the AR department, including the timely and accurate billing and collections of contracts to achieve quarterly goals, and to participate in monthly, quarterly and annual close including preparation and presentation of contract documentation.
Oracle NetSuite ERP was provisioned with core accounts receivable and billing capabilities, including billing schedule configuration, invoice generation and collections tracking, and was embedded into the finance close cadence to support contract-level financial reviews. Governance and process standardization focused on AR workflow definitions, monthly close checklists and routine presentation materials for contract review, aligning the ERP Financial application with the companys quarterly revenue and collections objectives.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 AppNeta, Inc deployed Greenhouse ATS as its Applicant Tracking System to power the company careers site. The Greenhouse ATS implementation is used on AppNeta's public careers pages to present open positions and capture candidate applications through embedded job listings and application forms.
The implementation reflects core Applicant Tracking System capabilities, including job posting management, candidate tracking, application intake, and structured interview workflow orchestration, with Greenhouse ATS serving as the central recruiting system for HR and hiring managers. Operational scope centers on recruiting and talent acquisition functions supporting corporate hiring, with governance oriented toward centralized job requisition publishing and defined candidate handoffs between recruiting staff and hiring teams.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, AppNeta, Inc implemented Drift AI Chatbot on its public website. The deployment used Drift AI Chatbot as a Chatbots and Conversational AI application to manage customer engagement and inbound website conversations. The implementation focused on embedding conversational interfaces into marketing touchpoints and front-end engagement flows, configuring session entry points on key site pages. AppNeta configured conversational routing to align with marketing and sales inquiry handling and to capture contextual lead information during interactions.
Configuration emphasized conversational modules common to Chatbots and Conversational AI, including initial greeting flows, lead capture prompts, contextual response scripting, and session handoff triggers. Operational scope covered the public website and front-office functions such as demand generation, customer support triage, and sales qualification workflows. Governance was organized around marketing and product stakeholders who owned message content and cadence, with staged updates to dialog content and monitoring to maintain relevance. The narrative centers on web-based conversational instrumentation using Drift AI Chatbot to support front-office engagement processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AppNeta, Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AppNeta, Inc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||