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AppNeta, Inc
Location
285 Summer Street, Fourth Floor,
Boston, 2210, MA,
United States
Website
https://www.appneta.com/
Phone
1 800-508-5233
Artw industry
Professional Services
Employee
Revenue

AppNeta, Inc Technographics

AppNeta, Inc Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by AppNeta, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 AppNeta, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that AppNeta, Inc has purchased the following applications: TechTarget Priority Engine for Account Based Marketing in 2019, Greenhouse ATS for Applicant Tracking System in 2015, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems AppNeta, Inc is running and its propensity to invest more and deepen its relationship with TechTarget , Greenhouse , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing AppNeta, Inc revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppNeta, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

AppNeta, Inc Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
TechTarget Legacy TechTarget Priority Engine Account Based Marketing CRM n/a 2019 2019 In 2019, AppNeta, Inc implemented TechTarget Priority Engine to support Account Based Marketing. The deployment targeted AppNeta’s marketing and demand generation functions within the United States and was positioned to align account prioritization with sales outreach and nurture campaigns. TechTarget Priority Engine was configured to surface buyer intent signals and to drive account prioritization, contact identification, lead scoring, and targeted segmentation workflows. Configuration work focused on priority scoring rules, intent signal thresholds, dynamic account lists, and dashboarded reporting to inform campaign orchestration and outbound sequencing. Operationally the implementation centralized account-level intent and priority scoring into marketing workflows and sales handoff processes, covering demand generation, field marketing, and sales development coverage. Governance alignment included defined scoring thresholds and qualification criteria to standardize MQL handoffs and campaign targeting. AppNeta reported a substantial volume outcome tied to the Priority Engine deployment, each month since launch the company saw a 50% increase in MQLs month-over-month, quote Amanda Bohne, Vice President of Marketing, stating Each month since we launched this new strategy with Priority Engine, we’ve seen a 50% increase in MQLs month-over-month. The implementation emphasizes TechTarget Priority Engine as the primary account prioritization and intent intelligence layer for AppNeta’s Account Based Marketing efforts.
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2013 2013
Listing Management CRM 2020 2020
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2017 2017
Sales Automation, CRM, Sales Engagement CRM 2021 2021
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Greenhouse Legacy Greenhouse ATS Applicant Tracking System HCM n/a 2015 2015
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2016 2016
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application, Web and Enterprise Search Content Management 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2015 2015
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Chatbots and Conversational AI AI-Powered Application 2017 2017
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2011 2012
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Incident Management ITSM 2018 2018
IT Service Management ITSM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2014 2014
Transactional Email PaaS 2017 2017
IT Decision Makers and Key Stakeholders at AppNeta, Inc
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by AppNeta, Inc Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD AppNeta, Inc Technographics

AppNeta, Inc is a Professional Services organization based in United States, with around 200 employees and annual revenues of $20.0 million.

AppNeta, Inc operates a diverse technology stack with applications such as TechTarget Priority Engine, Greenhouse ATS and Amazon EC2, covering areas like Account Based Marketing, Applicant Tracking System and Application Hosting and Computing Services.

AppNeta, Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TechTarget, Greenhouse and Amazon Web Services (AWS).

AppNeta, Inc recently adopted applications including Salesforce Sales Cloud in 2021, Cisco Webex Meetings in 2021 and TechTarget Platform in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of AppNeta, Inc’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates AppNeta, Inc’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete AppNeta, Inc technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.