Germantown, 20874, MD,
United States
Appsential Technographics
Appsential Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Appsential and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Appsential employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Appsential has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Crazy Egg for Marketing Analytics in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appsential is running and its propensity to invest more and deepen its relationship with Greenhouse , Google , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appsential revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appsential intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Appsential Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Appsential implemented Greenhouse ATS as its Applicant Tracking System to centralize recruiting workflows for its HR and Talent Acquisition functions. The deployment of Greenhouse ATS is surfaced on the company website to manage public job postings and application intake, establishing the primary channel for candidate acquisition and initial screening.
Greenhouse ATS was configured to support standard applicant tracking capabilities, including job requisition management, candidate pipelines, interview scheduling, structured interview kits and scorecards, and offer management. Configuration emphasized role-based permissions for recruiting administrators and hiring managers, template-driven communication and pipeline stage automation to streamline screening and interview orchestration.
The implementation integrates the Greenhouse ATS career site hooks with Appsential’s website to publish openings and capture candidate submissions directly into the system. Operational scope centers on Talent Acquisition and HR users within the United States, with governance implemented through administrator controls, standardized interview workflows and hiring manager approval gates to ensure consistent process adherence and compliance tracking.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Appsential deployed Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment provisioned core collaboration services including corporate email via Gmail, file storage and synchronous editing through Google Drive and Docs, and scheduling through Google Calendar. The implementation was visible on Appsential's website where Google Apps for Business was in use, indicating public-facing configuration of the Google Workspace tenant.
Configuration and operational control were managed through the Google Workspace Admin console for user provisioning, group and access management, and baseline security controls, supporting business functions across sales, professional services, and operations. Standard collaboration workflows such as shared document editing, calendar coordination, and centralized document lifecycle management were enabled, with Google Workspace (Formerly Google G-Suite) acting as the primary collaboration layer for internal communication and content collaboration.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2015 | 2015 |
In 2015, Appsential deployed Crazy Egg on its website as part of its Marketing Analytics stack. The Crazy Egg implementation is focused on page level behavioral instrumentation across marketing landing pages and the corporate site, enabling teams to capture visual click patterns and engagement signals.
The deployment leverages core Crazy Egg capabilities including heatmaps, scrollmaps, snapshot reporting and session recordings to visualize clicks, scroll depth and cursor movement. Implementation was performed by embedding the Crazy Egg JavaScript snippet into site templates and configuring scheduled snapshots and page filters to isolate campaign landing pages and top conversion flows.
Operational ownership for the Crazy Egg deployment is held by marketing with product and web engineering supporting instrumentation and QA of script deployment. Governance includes page level tagging controls, snapshot configuration and account level privacy settings to align data capture with site consent mechanisms, and the configuration is scoped to Appsential web properties in the United States.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Appsential
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Appsential Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||