AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Apteka Aprel Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
JivoChat Legacy JivoChat Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bitrix24 Legacy Bitrix24 CRM CRM CRM n/a 2017 2017
Marketing Automation CRM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IP Tutaev Legacy SMTP.BZ Transactional Email PaaS n/a 2022 2022
In 2022, Apteka Aprel implemented SMTP.BZ to handle outbound email from its public website. This deployment is aligned with the Transactional Email category and is focused on programmatic delivery of customer-facing messages from the web channel. SMTP.BZ was configured as the website SMTP relay and template engine, supporting standard transactional workflows such as order confirmations, password resets, and delivery notifications consistent with Transactional Email functionality. Configuration work included provisioning SMTP credentials and integrating template management into the site rendering layer to maintain consistent HTML and plain text message formats. Integration is implemented at the web application layer, with the site issuing SMTP relays to SMTP.BZ for message submission and receiving bounce and delivery status callbacks into the web backend for processing. Operational coverage centers on e-commerce and account management functions of the website, placing responsibility for send governance within web operations and IT teams. Governance and operational practices were established around credential management, mail authentication alignment including SPF and DKIM, and template approval routing to ensure message consistency and deliverability monitoring. Monitoring and bounce handling were integrated into the website’s backend workflows to automate retry logic and status tracking for customer communications.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2017 2017
IT Decision Makers and Key Stakeholders at Apteka Aprel
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Apteka Aprel Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Apteka Aprel Technographics

Apteka Aprel is a Healthcare organization based in Russia, with around 1325 employees and annual revenues of $101.0 million.

Apteka Aprel operates a diverse technology stack with applications such as JivoChat, Bitrix24 CRM and SMTP.BZ, covering areas like Chatbots and Conversational AI, CRM and Transactional Email.

Apteka Aprel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as JivoChat, Bitrix24 and IP Tutaev.

Apteka Aprel recently adopted applications including SMTP.BZ in 2022, Unisender Email Marketing in 2021 and JivoChat in 2017, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Apteka Aprel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Apteka Aprel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Apteka Aprel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.