Provo, 84604, UT,
United States
Aptive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aptive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Aptive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aptive has purchased the following applications: Cresta Agent Assist for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aptive is running and its propensity to invest more and deepen its relationship with Cresta or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aptive revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aptive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cresta | Legacy | Cresta Agent Assist | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Aptive deployed Cresta Agent Assist in the United States, adopting the Cresta solution within the Chatbots and Conversational AI category to strengthen customer care and retention. The implementation targeted Aptive’s contact center workflows and cancellation handling to increase conversational guidance and consistency across channels.
Deployment included Cresta Agent Assist and Cresta Conversation Intelligence, delivering real-time hints to agents, live transcription, and QA automation across voice and chat. These functional modules were configured to surface playbook prompts during calls, automate quality assurance scoring, and accelerate coaching cycles through session transcripts and automated feedback.
Operational coverage focused on Aptive’s customer care teams handling cancellations and retention interactions across the United States, instrumenting both voice and chat channels. The Cresta Agent Assist implementation standardized playbook execution while enabling conversation-level visibility for supervisors and coaches.
Governance and workflow changes emphasized standardized playbooks and faster coaching loops enabled by automated QA and transcription, which formalized how agents are trained and assessed. The rollout increased save rates on cancellation calls and drove $2.37M in additional annual revenue, outcomes tied directly to the Cresta Agent Assist and Conversation Intelligence deployment.
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