Aqua Parcs United Kingdom
The Cable Building, V10 Brickhill Street, Willen Lake,
Milton Keynes, MK15 9HQ,
United Kingdom
Milton Keynes, MK15 9HQ,
United Kingdom
n/a
Leisure and Hospitality
Aqua Parcs United Kingdom Technographics
Aqua Parcs United Kingdom Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aqua Parcs United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Aqua Parcs United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aqua Parcs United Kingdom has purchased the following applications: FuseMetrix Leisure Booking for Reservation and Booking Management in 2020, Rocket.chat for Chatbots and Conversational AI in 2018, Fathom Analytics for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aqua Parcs United Kingdom is running and its propensity to invest more and deepen its relationship with FuseMetrix , Rocket.chat , Tidio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aqua Parcs United Kingdom revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aqua Parcs United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aqua Parcs United Kingdom Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FuseMetrix | Legacy | FuseMetrix Leisure Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Aqua Parcs United Kingdom implemented FuseMetrix Leisure Booking as its Reservation and Booking Management platform at the Milton Keynes site. The deployment positioned FuseMetrix Leisure Booking to handle front-line customer transactions and marketing workflows for the site’s leisure operations.
Implementation covered online booking, voucher management, integrated EPOS, check-in screens and a hosted CRM used for marketing and managing customer waivers, with vendor documentation noting active use of the CRM, voucher and check-in modules. FuseMetrix Leisure Booking was configured to centralize booking flows, voucher issuance and redemption logic, and to drive check-in screen workflows that support on-site admission and waiver capture.
Integrations described by the deployment include the integrated EPOS link and check-in screen connectivity, and CRM-led marketing data capture that feeds real-time reporting. Operational coverage explicitly included front-of-house reception workflows and marketing functions, enabling a single system of record for bookings, vouchers and customer profiles for the Milton Keynes location.
The vendor cites a fast delivery and improved real-time reporting and marketing performance, noting better targeted advertising and reduced queues at reception as outcomes. Module usage for CRM, voucher management and check-in is documented by the vendor, and reporting capabilities were emphasized as part of the Reservation and Booking Management implementation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fathom | Legacy | Fathom Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Aqua Parcs United Kingdom implemented Fathom Analytics on its public website, deploying a focused Analytics and BI capability to support marketing and web operations. The Fathom Analytics deployment is centered on site-level measurement for the corporate domain and was configured to provide direct visibility into visitor counts, referrers, page views, and goal completions in a privacy focused manner.
The implementation leverages Fathom Analytics' lightweight tracking and simplified dashboarding to surface content performance and referral sources, with event tracking and conversion goals used to monitor booking and inquiry touch points. Configuration emphasizes minimal cookie use and streamlined reporting that aligns with common Analytics and BI workflows for small leisure operators.
Operational scope is limited to Aqua Parcs United Kingdom's website and is managed by marketing and web operations staff, with access controls and a reporting cadence established to support content and promotional decisions. Governance is pragmatic, focusing on dashboard access, periodic review of tracked goals, and maintaining a privacy focused tracking posture consistent with the application choice.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aqua Parcs United Kingdom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aqua Parcs United Kingdom Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aqua Parcs United Kingdom Technographics
Aqua Parcs United Kingdom is a Leisure and Hospitality organization based in United Kingdom,
with around 60 employees and annual revenues of $1.0 million.
Aqua Parcs United Kingdom operates a diverse technology stack with applications such as
FuseMetrix Leisure Booking, Rocket.chat and Fathom Analytics,
covering areas like Reservation and Booking Management, Chatbots and Conversational AI and Analytics and BI.
Aqua Parcs United Kingdom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FuseMetrix, Rocket.chat and Fathom.
Aqua Parcs United Kingdom recently adopted applications including
Cloudflare CDN in 2026, Fastly in 2026 and Amazon Lambda in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aqua Parcs United Kingdom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aqua Parcs United Kingdom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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