Arbona Technographics
Arbona Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arbona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Arbona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arbona has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arbona is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Datability Technologies Private Limited , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arbona revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arbona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arbona Tech Stack and Enterprise Applications
Arbona AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Arbona implemented Zoho SalesIQ on its public website. Zoho SalesIQ is a Chatbots and Conversational AI application used to provide on-site conversational engagement for the 30-employee professional services firm based in Croatia.
The deployment is a web-embedded implementation of Zoho SalesIQ configured to handle live chat and automated conversational flows, aligned with standard Chatbots and Conversational AI capabilities such as visitor monitoring, proactive chat prompts, and lead capture workflows. Configuration emphasis was on routing inquiries to a compact sales and support team, establishing chat queues and basic response automation to support customer-facing processes. Governance was implemented at a team level, with chat ownership and workflow rules defined to fit Arbona’s small operational footprint and website engagement objectives.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Arbona Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Arbona implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is a cloud-native, tenant-hosted Google Workspace instance provisioned on the arbona.hr domain, providing Gmail, Calendar, Google Drive with Docs, Sheets, Slides, and Google Meet to support both synchronous and asynchronous collaboration across the firm.
The implementation emphasized shared drive structures and document collaboration workflows to support project delivery for Arbona's professional services teams, with the Google Workspace Administration console used to provision users, manage groups, and enforce baseline security and access controls. Operational scope covered the entire 30-person organization in Croatia, and the Google Workspace (Formerly Google G-Suite) rollout functionally impacted communications, scheduling, document lifecycle management, and remote meeting workflows through centralized account management and standardized collaboration templates.
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Arbona CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Arbona implemented Hotjar on its public website arbona.hr to capture visitor behavior for Customer Experience analysis. The Hotjar deployment focused on client-side instrumentation to enable session recordings, heatmaps and on-page feedback collection, features that align with Customer Experience tooling. The implementation is observable in the site source and indicates direct use of the Hotjar script on the web property.
Operational coverage was limited to the customer-facing website, with functional usage oriented toward marketing and UX workflows for user journey analysis and iterative page optimization. Governance and configuration were compact and centralized, consistent with a 30-employee professional services firm, with marketing acting as the primary owner of dashboards and recordings. No explicit integrations with back-office systems or third-party CRMs are stated in the source.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Arbona IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Arbona CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Arbona
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Arbona Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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