Grey Lynn, 1021,
New Zealand
Ark Advance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ark Advance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 Ark Advance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ark Advance has purchased the following applications: CreditorWatch Collect (formerly Debtor Daddy) for AR Automation in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ark Advance is running and its propensity to invest more and deepen its relationship with CreditorWatch , Xero , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ark Advance revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ark Advance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CreditorWatch | Legacy | CreditorWatch Collect (formerly Debtor Daddy) | AR Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Ark Advance implemented CreditorWatch Collect (formerly Debtor Daddy) to establish a formal AR Automation capability for the Auckland-based professional services firm. Prior to the implementation the company managed debtors on an ad-hoc basis, and the deployment was intended to create a consistent accounts receivable process aligned with customer onboarding through to payment.
The implementation of CreditorWatch Collect (formerly Debtor Daddy) focused on automating invoice communications and embedding branded customer messaging into collection workflows, enabling the AR Automation application to run background reminder and follow-up sequences without manual intervention. Configuration work centered on mapping onboarding touchpoints into the AR cadence, templating communications to reflect Ark Advance brand voice, and automating invoice email reminders as a core functional capability.
Selection and rollout emphasized operational consistency, the need for straightforward accounting integration was a stated requirement during procurement, and the AR Automation deployment was positioned as a company-wide process change rather than a point solution. Governance shifted to a standardized AR process that is triggered from customer onboarding, and over a three-month period Ark Advance reported explicit outcomes, with a 42% decrease in overdue amounts and a 29% reduction in debtor days after adopting CreditorWatch Collect.
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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