Grey Lynn, 1021,
New Zealand
Ark Advance Technographics
Ark Advance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ark Advance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 Ark Advance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ark Advance has purchased the following applications: CreditorWatch Collect (formerly Debtor Daddy) for AR Automation in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ark Advance is running and its propensity to invest more and deepen its relationship with CreditorWatch , Xero , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ark Advance revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ark Advance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ark Advance Tech Stack and Enterprise Applications
Ark Advance ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CreditorWatch | Legacy | CreditorWatch Collect (formerly Debtor Daddy) | AR Automation | ERP | n/a | 2020 | 2020 |
In 2020 Ark Advance implemented CreditorWatch Collect (formerly Debtor Daddy) to establish a formal AR Automation capability for the Auckland-based professional services firm. Prior to the implementation the company managed debtors on an ad-hoc basis, and the deployment was intended to create a consistent accounts receivable process aligned with customer onboarding through to payment.
The implementation of CreditorWatch Collect (formerly Debtor Daddy) focused on automating invoice communications and embedding branded customer messaging into collection workflows, enabling the AR Automation application to run background reminder and follow-up sequences without manual intervention. Configuration work centered on mapping onboarding touchpoints into the AR cadence, templating communications to reflect Ark Advance brand voice, and automating invoice email reminders as a core functional capability.
Selection and rollout emphasized operational consistency, the need for straightforward accounting integration was a stated requirement during procurement, and the AR Automation deployment was positioned as a company-wide process change rather than a point solution. Governance shifted to a standardized AR process that is triggered from customer onboarding, and over a three-month period Ark Advance reported explicit outcomes, with a 42% decrease in overdue amounts and a 29% reduction in debtor days after adopting CreditorWatch Collect.
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ERP Financial | ERP |
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2018 | 2018 |
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Ark Advance AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 Ark Advance implemented Drift AI Chatbot on its public website. The Drift AI Chatbot is deployed in the Chatbots and Conversational AI category and provides a vendor-hosted conversational layer to handle client inquiries and surface contextual engagement for website visitors.
Deployment is a lightweight site integration that embeds the Drift AI Chatbot script to enable conversational workflows across the company website, consistent with web-based Chatbots and Conversational AI architectures. Functional configuration is centered on conversational playbooks, lead capture and qualification prompts, and escalation to human follow up, supporting sales and client service functions, with operational ownership concentrated on the firm’s customer-facing website in New Zealand.
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Ark Advance Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Ark Advance implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Ark Advance deployed Google Workspace to support core business functions in the professional services firm, including email, calendaring, document collaboration and client communications.
The deployment uses standard Google Workspace modules such as Gmail, Google Drive, Google Docs, Google Calendar, Google Meet and the Google Workspace Admin console for user provisioning and policy controls. The implementation is provisioned as a cloud SaaS instance serving the firm in New Zealand, with centralized administration through the Admin console to manage accounts, access controls and shared drives for client-facing and internal workflows.
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Ark Advance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Ark Advance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Ark Advance
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Apps Being Evaluated by Ark Advance Executives
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