AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Armada Tech Stack and Enterprise Applications

AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
RedHelper Legacy RedHelper Chatbots and Conversational AI AI-Powered Application n/a 2018 2018
Armada implemented RedHelper in 2018 to add on-site conversational support on its corporate website https://www.armadatpk.ru/. The RedHelper deployment serves as Armada's Chatbots and Conversational AI presence for customer service and online sales support, handling visitor engagement on the public web storefront. The implementation centers on an embedded web chat widget and server-side conversational routing, with configuration for scripted automated responses, live agent handoffs, proactive visitor invitations, and offline messaging. RedHelper configuration emphasizes session continuity and canned response libraries to standardize agent interactions and accelerate first response times. Operationally the RedHelper instance is scoped to Armada's customer-facing digital channel and is used by customer support and sales staff to capture leads, answer product and order questions, and escalate complex inquiries to internal teams. No external system integrations are specified in source documentation, so the implementation operates primarily as a web-hosted chat layer embedded on Armada's site. Governance is implemented through centralized administration of agent queues, working hours, and conversation routing, managed by Armada's internal support team. Ongoing configuration and content updates are conducted through the RedHelper administration console to refine scripts and availability policies as customer interaction patterns evolve.
Chatbots and Conversational AI AI-Powered Application 2025 2025
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Joomla Legacy Joomla 3.9 Web Content Management Content Management n/a 2018 2018
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2018 2018
CRM CRM 2019 2019
Tag Management CRM 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Armada

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Armada Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Armada IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Armada digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Armada Technographics
Armada is a Retail organization based in Russia, with around 120 employees and annual revenues of $4.0 million.
Armada operates a diverse technology stack with applications such as RedHelper, Joomla 3.9 and WooCommerce, covering areas like Chatbots and Conversational AI, Web Content Management and eCommerce.
Armada has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as RedHelper, Joomla and Automattic.
Armada recently adopted applications including Envybox in 2025, WooCommerce in 2020 and Bitrix24 CRM in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Armada’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Armada’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Armada technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.