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Arts Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiftIgniter Legacy LiftIgniter Personalization and Product Recommendations eCommerce n/a 2018 2018
In 2018, Arts implemented LiftIgniter to deliver site personalization and recommendations using the Personalization and Product Recommendations category. The LiftIgniter deployment focused on on-site integration, embedding recommendation widgets and contextual content ranking across the company website, with client side event capture and server side scoring to support real-time personalized content and product suggestions. Implementation prioritized lightweight instrumentation compatible with a small technology footprint given Arts has 22 employees and a single primary website presence. The implementation leveraged core personalization capabilities of LiftIgniter including real-time recommendation engine behavior, content ranking, and behavioral profiling to drive tailored content and product suggestion flows. Operational ownership rested with marketing and e-commerce functions, which managed rule sets, content feeds, and iterative model tuning as part of a phased rollout approach. Governance emphasized simple change control for recommendation rules and configuration, aligning personalization outputs to site content and commerce pages without replacing or referencing a named prior system.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2019 2019
Data Management Platform CRM 2013 2013
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2012 2012
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2011 2011
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Marketing Automation CRM 2021 2021
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Cloud Storage IaaS 2019 2019
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Arts
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by Arts Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Arts Technographics

Arts is a Media organization based in United States, with around 22 employees and annual revenues of $3.0 million.

Arts operates a diverse technology stack with applications such as GumGum, Microsoft 365 and LiftIgniter, covering areas like Artificial Intelligence Marketing, Collaboration and Personalization and Product Recommendations.

Arts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, Microsoft and LiftIgniter.

Arts recently adopted applications including GumGum in 2023, Hubspot Marketing Automation in 2021 and Amazon CloudFront in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Arts’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Arts’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Arts technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.