Gloucester, 01930-3866, MA,
United States
Arts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Arts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22 Arts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arts has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2023, Microsoft 365 for Collaboration in 2015, LiftIgniter for Personalization and Product Recommendations in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arts is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , LiftIgniter or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arts revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiftIgniter | Legacy | LiftIgniter | Personalization and Product Recommendations | eCommerce | n/a | 2018 | 2018 |
In 2018, Arts implemented LiftIgniter to deliver site personalization and recommendations using the Personalization and Product Recommendations category. The LiftIgniter deployment focused on on-site integration, embedding recommendation widgets and contextual content ranking across the company website, with client side event capture and server side scoring to support real-time personalized content and product suggestions. Implementation prioritized lightweight instrumentation compatible with a small technology footprint given Arts has 22 employees and a single primary website presence.
The implementation leveraged core personalization capabilities of LiftIgniter including real-time recommendation engine behavior, content ranking, and behavioral profiling to drive tailored content and product suggestion flows. Operational ownership rested with marketing and e-commerce functions, which managed rule sets, content feeds, and iterative model tuning as part of a phased rollout approach. Governance emphasized simple change control for recommendation rules and configuration, aligning personalization outputs to site content and commerce pages without replacing or referencing a named prior system.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2019 | 2019 |
|
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|
Data Management Platform | CRM |
|
2013 | 2013 |
|
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|
Data Management Platform | CRM |
|
2018 | 2018 |
|
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Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2011 | 2011 |
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Digital Advertising Platform | CRM |
|
2014 | 2014 |
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Marketing Automation | CRM |
|
2021 | 2021 |
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Tag Management | CRM |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Cloud Storage | IaaS |
|
2019 | 2019 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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