Hoehr-grenzhausen, 56203,
Germany
Asa Selection Technographics
Asa Selection Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asa Selection and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Asa Selection employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asa Selection has purchased the following applications: Apple Pay for Payment Processing in 2022, Microsoft 365 for Collaboration in 2021, Shopware for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asa Selection is running and its propensity to invest more and deepen its relationship with Apple , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asa Selection revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asa Selection intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asa Selection Tech Stack and Enterprise Applications
Asa Selection ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Asa Selection implemented Apple Pay on its website. Apple Pay is deployed as a Payment Processing capability within the retailer's ecommerce checkout to accept device wallet payments and tokenized card authorizations.
The implementation integrates the Apple Pay button into the site checkout UI and invokes browser and iOS wallet flows via Web Payments APIs to generate payment tokens and capture shipping contact data. Functional capabilities applied include tokenized payment instrumentization, one touch checkout, merchant validation flows, and client side payment token exchange, aligning the Apple Pay application with online checkout and payments operations. Operational ownership is centered on ecommerce and payments teams, responsible for merchant provisioning, certificate maintenance, and configuring acceptance rules for the Apple Pay application.
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Asa Selection Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Asa Selection implemented Microsoft 365. The deployment of Microsoft 365 was executed to provide Collaboration capabilities across the organization and to standardize core communications and document workflows.
The Microsoft 365 implementation includes core services typical to the suite, such as Exchange Online for email, Microsoft Teams for synchronous collaboration, SharePoint Online for intranet and document management, OneDrive for individual file storage, and the Office desktop and web apps for productivity. The environment is provisioned as a cloud tenant model, with Azure Active Directory providing identity and authentication and tenant-level administration managing licenses and access. Configuration emphasized centralized mailbox and document library structures, standard sharing settings, and Office application configuration aligned with retail workflows.
Operational scope covered company-wide adoption across corporate functions and store operations in Germany, aligning Collaboration with merchandising, purchasing, and customer service workflows. Governance was organized through role-based access controls, centralized policy settings for sharing and retention, and delegated administrative roles to support day-to-day operations. The rollout approach reflected staged user onboarding and standard license assignment appropriate for a 50 employee retail organization.
Microsoft 365 was observed on the company website, indicating use of Microsoft 365 services within web-facing assets. Asa Selection Microsoft 365 Collaboration supports communications, document management, and employee productivity across the business.
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Collaboration | Collaboration |
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2022 | 2022 |
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Asa Selection eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Asa Selection deployed Shopware to power its online storefront. Asa Selection uses Shopware for eCommerce to manage product presentation, checkout flows, and customer-facing content on its public website.
The Shopware implementation centers on standard eCommerce capabilities such as product catalog management, content management for marketing pages, checkout orchestration, and order management workflows supporting merchandising and customer service operations. Implementation scope is site-level and scaled to a 50 employee retail organization, with configuration focused on storefront templates, catalog taxonomy, pricing rules, and fulfillment status tracking, and governance aligned to centralized content and catalog control across merchandising, marketing, and customer service teams.
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Shopping Cart Management | eCommerce |
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2021 | 2021 |
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Asa Selection CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Asa Selection IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Asa Selection CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Asa Selection
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Apps Being Evaluated by Asa Selection Executives
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