Asana
633 Folsom Street, Suite 100,
San Francisco, 94107, CA,
United States
San Francisco, 94107, CA,
United States
1 415-525-3888
Professional Services
Asana Technographics
Asana Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1819 Asana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asana has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2018, Asana AI Studio for Business Process Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asana is running and its propensity to invest more and deepen its relationship with Oracle , Expensify , Zuora or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asana revenues, which have grown to $790.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asana Tech Stack and Enterprise Applications
Asana ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Asana implemented Oracle NetSuite ERP to centralize core finance operations under the ERP Financial category. The deployment positioned Oracle NetSuite ERP as the primary financial system supporting accounts payable, general ledger processing, payment posting, and journal entry controls within Asana's finance organization.
Configuration work focused on accounts payable workflows and approval routing, journal entry approval, and payment status reconciliation. Operational activities documented by an Accounts Payable manager show day to day use included reviewing and approving invoices in Bill.com, Oracle NetSuite ERP, and Coupa, marking payments paid in NetSuite, and approving JEs in NetSuite, indicating invoice intake and payment orchestration across those systems.
Operational scope concentrated on the finance and accounts payable function, with governance centered on invoice approval, vendor communication, and timely payment processing. Staffing and process responsibilities included vendor engagement and participation in MEC projects, with explicit operational emphasis on ensuring payments were paid in a timely manner.
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Expense Management | ERP |
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2019 | 2019 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Tax Management | ERP |
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2019 | 2019 |
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Asana HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Asana deployed Greenhouse ATS as its Applicant Tracking System to centralize recruiting for the company. The deployment includes visible Greenhouse MX implementation on Asana’s public careers pages, enabling career site job listings and candidate submission flows through Greenhouse MX.
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BackGround Screening | HCM |
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2021 | 2021 |
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Employee Experience | HCM |
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2016 | 2016 |
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Employee Experience, Employee Engagement | HCM |
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2021 | 2024 |
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Offboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2017 | 2017 |
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Asana ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Asana | Legacy | Asana AI Studio | Business Process Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, Asana deployed Asana AI Studio within a Work Management context to automate procurement intake workflows for its procurement team in the United States. Asana AI Studio was applied to triage high-volume purchase requests and to surface relevant historical contract information, processing the FY25 intake of 1,137 submissions described in the March 28, 2025 resource.
The implementation configured automated assignment and script-action workflows that auto-assigned cross-functional reviewers from procurement, finance, and legal, and surfaced contract excerpts to reviewers to accelerate decisioning. Functional capabilities exercised included intake triage, reviewer routing, contextual retrieval of prior contract content, and scripted actions to advance reviews within Asana AI Studio.
Operational scope was centered on Asana procurement and its cross-functional review teams in the United States during FY25, with rollout focused on handling the documented intake volume. Governance was adjusted to centralize reviewer assignment rules and to codify script-action workflows, and reported outcomes included reduced manual triage and faster processing as noted in the FY25 intake report.
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Reservation and Booking Management | ERP Services and Operations |
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2021 | 2021 |
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Asana AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Asana Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Asana Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Asana CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2025 | 2025 |
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Customer Data Platform | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Asana EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2021 | 2021 |
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Asana ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Asana PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Asana Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2020 | 2020 |
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Asana SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2021 | 2021 |
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Asana TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Asana PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Asana IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2020 | 2020 |
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Asana CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Asana Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Access Control System | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Asana
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Assistant Controller | Director | Finance | |
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Head of People | Director | HR | |
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Global Head of IT and IT Security | Director | IT | |
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People Operations Leader | Manager | HR | |
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Head of Commercial Legal | Director | Legal | |
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Head of Corporate, Employment & Equity, Legal | Director | Legal | |
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Head Of Legal Compliance | Director | Legal | |
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General Counsel, Head of Legal | Director | Legal | |
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Head of Security Risk and Compliance | Director | Risk | |
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Corporate Controller | Director | Finance | |
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Tax Manager | Manager | Finance | |
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Head of GTM Finance | Director | Finance | |
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Chief Information Officer | CXO | IT | |
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Finance Transformation | Manager | Finance | |
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Head of Employee Communications & Experience | Director | HR | |
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Head of Employee Growth and Impact | Director | HR | |
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Employee Sensing Program Manager | Manager | HR | |
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Apps Being Evaluated by Asana Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asana IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asana digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Asana Technographics
Asana is a Professional Services organization based in United States,
with around 1819 employees and annual revenues of $790.0 million.
Asana operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Asana AI Studio,
covering areas like ERP Financial, Applicant Tracking System and Business Process Management.
Asana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Asana.
Asana recently adopted applications including
Asana AI Studio in 2025, Iterable Platform in 2025 and Twilio Segment in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asana’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asana’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asana technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.