Asana

633 Folsom Street, Suite 100,
San Francisco, 94107, CA,
United States

https://www.asana.com/

1 415-525-3888

Professional Services

Asana Technographics

Asana Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Asana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1819 Asana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Asana has purchased the following applications: Crunchbase Enterprise for Account Based Marketing in 2018, Zapier Automation Platform for API Management, iPaaS (Integration Platform as a Service) in 2020, Greenhouse ATS for Applicant Tracking System in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Asana is running and its propensity to invest more and deepen its relationship with Crunchbase , Zoominfo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Asana revenues, which have grown to $724.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Asana Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Crunchbase	Legacy	Crunchbase Enterprise	Account Based Marketing	CRM	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Account Based Marketing	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2011	2011	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Sales Engagement	CRM	Subscribe	2019	2019	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Zapier	Legacy	Zapier Automation Platform	API Management, iPaaS (Integration Platform as a Service)	PaaS	n/a	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2022	2022	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Greenhouse	Legacy	Greenhouse ATS	Applicant Tracking System	HCM	n/a	2018	2018
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Employee Experience, Employee Engagement	HCM	Subscribe	2021	2024	Subscribe
Subscribe	Subscribe	Subscribe	Offboarding	HCM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2017	2017	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2011	2011	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2010	2010	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Database Management, Open-Source Database	IaaS	Subscribe	2020	2020	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2021	2021	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2011	2011	Subscribe

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Business Process Management	ERP Services and Operations	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Reservation and Booking Management	ERP Services and Operations	Subscribe	2021	2021	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2021	2021	Subscribe

SPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2021	2021	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Content Management	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Subscription and Recurring Billing	ERP Financial Management	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Tax Management	ERP Financial Management	Subscribe	2019	2019	Subscribe

EPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	EPM	Subscribe	2021	2021	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2024	2024	Subscribe

Physical Security

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Physical Access Control System	Physical Security	Subscribe	2019	2019	Subscribe

Procurement

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2020	2020	Subscribe

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021	Subscribe

IT Decision Makers and Key Stakeholders at Asana

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Asana Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Asana Technographics

Asana is a Professional Services organization based in United States, with around 1819 employees and annual revenues of $724.0 million.

Asana operates a diverse technology stack with applications such as Crunchbase Enterprise, Zapier Automation Platform and Greenhouse ATS, covering areas like Account Based Marketing, API Management, iPaaS (Integration Platform as a Service) and Applicant Tracking System.

Asana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Crunchbase, Zapier and Greenhouse.

Asana recently adopted applications including Iterable Platform in 2025, Twilio Segment in 2025 and Asana AI Studio in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Asana’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Asana’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Asana technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Asana Technographics

CRM

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PaaS

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HCM

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IaaS

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ITSM

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Collaboration

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ERP Services and Operations

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AI-Powered Application

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