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● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

Ashford Hospitality Trust Inc
Location
14185 Dallas Parkway,
Dallas, 75254, TX,
United States
Website
https://www.ahtreit.com/
Phone
1 732-380-4600
Artw industry
Banking and Financial Services
Employee
Revenue

Ashford Hospitality Trust Inc Technographics

Ashford Hospitality Trust Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Ashford Hospitality Trust Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 119 Ashford Hospitality Trust Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ashford Hospitality Trust Inc has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Adobe Analytics Cloud for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ashford Hospitality Trust Inc is running and its propensity to invest more and deepen its relationship with Oracle , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ashford Hospitality Trust Inc revenues, which have grown to $805.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ashford Hospitality Trust Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Ashford Hospitality Trust Inc Tech Stack and Enterprise Applications

Ashford Hospitality Trust Inc ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Cloud ERP ERP Financial ERP Vigilant Technologies 2017 2018
In 2017, Ashford Hospitality Trust Inc implemented Oracle Cloud ERP as its core financial system within the ERP Financial category, with Vigilant Technologies engaged as the implementation partner. The deployment centered on Oracle Cloud Financials and targeted the company finance organization supporting Ashford Hospitality hotels. As Financial lead, the implementation included Oracle Cloud Financials General Ledger, Accounts Payable and Accounts Receivables modules, with direct ownership of module configuration and end to end testing. Responsibilities included creating, reviewing and executing all finance related test cases, designing fit gap analysis, and defining interface and conversion mapping to support data migration and transactional flows. The program encompassed pre production testing, conference room pilots, and formal user acceptance testing, while preparing all training and user acceptance materials to onboard finance users. All business processes were designed and tested to meet stated business requirements, and project deliverables included documentation for configuration, testing scripts, conversion artifacts and cutover materials. The engagement is recorded as a key project for Ashford Hospitality hotels under Oracle ERP Cloud R12, delivered with Vigilant Technologies, and focused on consolidating core financial workflows and governance inside the finance function.
Ashford Hospitality Trust Inc Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013 Ashford Hospitality Trust Inc implemented Google Workspace (Formerly Google G-Suite) as a Collaboration application. The public site identifies Google Workspace (Formerly Google G-Suite) as the vendor platform used to provide corporate collaboration capabilities. The deployment supports standard Collaboration functionality such as enterprise email, calendaring, document creation and sharing, and team collaboration features that are typical of Google Workspace. Operationally the implementation is positioned to support the company’s corporate functions in the United States and is consistent with use across administrative, finance, investor relations, and communications workflows. Configuration and governance were handled through Google Workspace administrative controls, including user provisioning, access management, and domain-level policy enforcement, reflecting standard Collaboration category management patterns. No implementation partner or specific third party integrations are specified in the source.
Ashford Hospitality Trust Inc CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Analytics Cloud Marketing Analytics CRM n/a 2020 2020
In 2020, Ashford Hospitality Trust Inc implemented Adobe Analytics Cloud for Marketing Analytics on its corporate website. Adobe Analytics Cloud was provisioned to collect visitor interactions and centralize web analytics for the company’s marketing organization, supporting page-level measurement and behavioral tracking across the public site. Configuration emphasized Adobe Analytics Cloud reporting, segmentation, and dashboarding capabilities common to Marketing Analytics deployments, including page view, click, and form submission instrumentation and a site-level data layer to normalize event payloads. The implementation aligned analytics variables and reporting structures to enable campaign measurement and audience segmentation workflows for digital marketing. Operational scope was limited to the corporate website and focused on marketing and web analytics functions rather than back-office systems. Governance centered on tagging standards and analytics stewardship to preserve data quality and reporting consistency within Adobe Analytics Cloud.
Marketing Automation CRM 2020 2020
Ashford Hospitality Trust Inc IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Ashford Hospitality Trust Inc

First Name Last Name Title Function Department Email Phone
Chief Financial Officer CXO Finance
Senior Director of Finance Director Finance
Senior Vice President, Controller VP Finance
Director of Financial Reporting Director Finance
Show All Contacts

Apps Being Evaluated by Ashford Hospitality Trust Inc Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ashford Hospitality Trust Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ashford Hospitality Trust Inc digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Ashford Hospitality Trust Inc Technographics
Ashford Hospitality Trust Inc is a Banking and Financial Services organization based in United States, with around 119 employees and annual revenues of $805.0 million.
Ashford Hospitality Trust Inc operates a diverse technology stack with applications such as Oracle Cloud ERP, Google Workspace (Formerly Google G-Suite) and Adobe Analytics Cloud, covering areas like ERP Financial, Collaboration and Marketing Analytics.
Ashford Hospitality Trust Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Google and Adobe Systems.
Ashford Hospitality Trust Inc recently adopted applications including Adobe Analytics Cloud in 2020, Adobe Marketing Cloud (ex Omniture) in 2020 and Flexential Cloud in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ashford Hospitality Trust Inc’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Ashford Hospitality Trust Inc’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ashford Hospitality Trust Inc technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.