Dallas, 75254, TX,
United States
Ashford Hospitality Trust Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ashford Hospitality Trust Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 119 Ashford Hospitality Trust Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ashford Hospitality Trust Inc has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Adobe Analytics Cloud for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ashford Hospitality Trust Inc is running and its propensity to invest more and deepen its relationship with Oracle , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ashford Hospitality Trust Inc revenues, which have grown to $805.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ashford Hospitality Trust Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | Vigilant Technologies | 2017 | 2018 |
In 2017, Ashford Hospitality Trust Inc implemented Oracle Cloud ERP as its core financial system within the ERP Financial category, with Vigilant Technologies engaged as the implementation partner. The deployment centered on Oracle Cloud Financials and targeted the company finance organization supporting Ashford Hospitality hotels.
As Financial lead, the implementation included Oracle Cloud Financials General Ledger, Accounts Payable and Accounts Receivables modules, with direct ownership of module configuration and end to end testing. Responsibilities included creating, reviewing and executing all finance related test cases, designing fit gap analysis, and defining interface and conversion mapping to support data migration and transactional flows.
The program encompassed pre production testing, conference room pilots, and formal user acceptance testing, while preparing all training and user acceptance materials to onboard finance users. All business processes were designed and tested to meet stated business requirements, and project deliverables included documentation for configuration, testing scripts, conversion artifacts and cutover materials.
The engagement is recorded as a key project for Ashford Hospitality hotels under Oracle ERP Cloud R12, delivered with Vigilant Technologies, and focused on consolidating core financial workflows and governance inside the finance function.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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