Astera Technographics
Astera Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astera and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6800 Astera employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astera has purchased the following applications: Microsoft 365 for Collaboration in 2016, Criteo Commerce Media Platform for Digital Advertising Platform in 2023, IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astera is running and its propensity to invest more and deepen its relationship with Microsoft , Criteo , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astera revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astera intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astera Tech Stack and Enterprise Applications
Astera Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Astera implemented Microsoft 365 to support Collaboration. Public site traces show Microsoft 365 is part of Astera's application footprint, signaling a browser-accessible Microsoft 365 presence tied to corporate communications and user productivity tools.
Microsoft 365 provides cloud-hosted Office applications, email and document collaboration capabilities that align with Collaboration category workflows such as team messaging, document sharing, and browser-based Office experiences. The deployment supports core business functions including internal communications, document lifecycle management and employee productivity across Astera's distribution operations, and it positions Microsoft 365 as the primary Collaboration application in their technology stack.
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Astera CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, Astera implemented the Criteo Commerce Media Platform as a Digital Advertising Platform on its public website. The deployment is centered on site-level integration, using client-side tagging and ad call instrumentation to enable personalized ad serving, audience targeting, and conversion tracking through the Criteo Commerce Media Platform.
The implementation supports marketing and web channel operations, aligning campaign management, audience segmentation, dynamic creative delivery, and measurement workflows within Astera’s digital advertising stack. Governance focuses on tag management and consent controls to maintain privacy-aligned personalization, and the platform is operationalized by marketing teams for ongoing campaign orchestration and performance reporting.
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Astera IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Astera implemented IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) to host its public website, establishing a clear Application Hosting and Computing Services footprint. The presence of IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) on the corporate site indicates a public cloud hosting model used for web facing application delivery and site infrastructure. This placement signals a platform-centric approach to web hosting and runtime delivery for customer interactions.
Configuration aligns with standard Application Hosting and Computing Services patterns, with provisioned compute instances and platform runtimes used to serve web content, coupled with object storage and managed networking for static and dynamic assets. Load balancing, SSL termination and managed platform services are consistent functional capabilities associated with the IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) implementation supporting the site. These components collectively provide the application hosting and compute layer for Astera web properties.
Operational ownership is oriented to web operations and infrastructure teams, with governance practices focused on cloud identity and access controls, certificate management and monitoring to maintain availability and security of web services. Integrations are expected at the infrastructure level with corporate DNS, the web content management environment and analytics endpoints that feed the customer facing website, and deployment workflows for application updates. The record positions IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) as the Application Hosting and Computing Services platform underpinning Astera website infrastructure.
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Cloud Storage | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Astera
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Astera Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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