Columbus, 43215, OH,
United States
Astor & Black Technographics
Astor & Black Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astor & Black and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Astor & Black employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astor & Black has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Oracle NetSuite Commerce for eCommerce in 2012, CallRail Call Tracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astor & Black is running and its propensity to invest more and deepen its relationship with Google , Oracle , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astor & Black revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astor & Black intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astor & Black Tech Stack and Enterprise Applications
Astor & Black Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Astor & Black implemented Google Workspace (Formerly Google G-Suite) for Collaboration to standardize cloud-based productivity and communications across the organization. The deployment positions Google Workspace as the primary SaaS collaboration platform for corporate email, document collaboration, calendar scheduling, and real-time conferencing across the business.
Configuration aligns with Google Workspace functional modules including Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, Google Meet, and the Google Admin console for identity and access management and tenant administration. Astor & Black is using Google Workspace (Formerly Google G-Suite) on their website through Google-hosted mail and collaboration links, and operational coverage centers on communications and marketing teams with shared drives and collaborative workflows for content production, while administration and governance are managed via the Google Admin console and role-based access controls.
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Astor & Black eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Astor & Black implemented Oracle NetSuite Commerce to establish a unified eCommerce platform for its communications business. The deployment used a cloud SaaS orientation consistent with NetSuite offerings, centralizing the online storefront, product catalog, and order capture as primary components for a 60 person organization.
Oracle NetSuite Commerce was configured to deliver core eCommerce functional modules, including storefront presentation, product and catalog management, shopping cart and checkout workflows, customer account management, promotions and pricing controls, content management for merchandising, and order management capabilities. Transaction and merchandising workflows were instrumented to support online order capture, catalog updates, and customer self-service operations.
Operational ownership and governance were structured around commerce administration and merchandising roles, with day to day coverage across sales, marketing, and customer service functions. Oracle NetSuite Commerce served as Astor & Black's primary eCommerce application to support online sales, catalog merchandising, and customer engagement.
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eCommerce | eCommerce |
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2017 | 2017 |
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Astor & Black CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, Astor & Black implemented CallRail Call Tracking on their website. CallRail Call Tracking is deployed as a website-level call attribution and inbound call capture layer within the Call Tracking and Recording category, instrumenting site pages to associate incoming phone calls with marketing channels and campaign touchpoints.
The implementation emphasizes call capture, dynamic number insertion, session-level attribution, and reporting workflows typical of Call Tracking and Recording solutions, and it links CallRail Call Tracking to Astor & Black marketing and sales lead processes. Operational scope is the company website, supporting marketing, sales, and customer service functions, with governance centered on call attribution reporting and call event logging to inform campaign measurement and sales follow up.
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Marketing Automation | CRM |
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2016 | 2016 |
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Astor & Black IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Astor & Black
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President & CEO | CXO | Finance | ||||
| Chief Financial Officer | CXO | Finance | ||||
| Merchandise Marketing Manager | Manager | Marketing |
Apps Being Evaluated by Astor & Black Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||