San Francisco, 94111, CA,
United States
Astrology.Com Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Astrology.Com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Astrology.Com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astrology.Com has purchased the following applications: MRP Prelytix for Account Based Marketing in 2022, Objective Platform for Analytics and BI in 2022, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astrology.Com is running and its propensity to invest more and deepen its relationship with Market Resource Partners , 6sense , Objective Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astrology.Com revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astrology.Com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Market Resource Partners | Legacy | MRP Prelytix | Account Based Marketing | CRM | n/a | 2022 | 2022 | In 2022, Astrology.Com implemented MRP Prelytix, deploying MRP Prelytix as an Account Based Marketing solution on their public website. The implementation centers on client-side website instrumentation to capture behavioral signals and account identification data, supporting targeted audience segmentation and demand generation activities for the companys small marketing function within the Leisure and Hospitality business. MRP Prelytix was configured to surface account-level intent analytics, enable audience segmentation and drive campaign orchestration workflows consistent with Account Based Marketing practices. Governance was maintained through a centralized marketing owner model, with phased tag deployment, testing on site pages and standard data collection controls to align web capture with marketing workflows and outreach orchestration. | |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Engagement, Customer Experience | CRM |
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2022 | 2022 |
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Customer Identification | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Customer Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Objective Platform | Legacy | Objective Platform | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 | In 2022, Astrology.Com deployed Objective Platform to provide Analytics and BI capabilities on its public website. The implementation centers on web telemetry and audience measurement, aligning Objective Platform Analytics and BI with the company website to capture visitor behavior for a small United States based leisure and hospitality publisher with a ten person staff. The deployment emphasizes client side instrumentation and event tracking, configured to collect page views, click events, and conversion signals and to surface them through shared dashboards and visual reporting. Governance was configured for a compact operational footprint, using centralized administrative access and role based viewer permissions to deliver self serve analytics for marketing, content and product decisions, while the implementation remains focused on site level analytics rather than cross enterprise integrations. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2016 | 2016 |
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Artificial Intelligence Marketing | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||