Atacadão
Avenida Morvan Dias de Figueiredo, 6169, Vila Maria,
São Paulo, 02170-901,
Brazil
São Paulo, 02170-901,
Brazil
55 11 3779-8500
Retail
Atacadão Technographics
Atacadão Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atacadão and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95667 Atacadão employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atacadão has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Linx Impulse for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atacadão is running and its propensity to invest more and deepen its relationship with HubSpot , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atacadão revenues, which have grown to $16.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atacadão intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atacadão Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Atacadão implemented Hubspot Live Chat on its public website, deploying a Chatbots and Conversational AI capability to manage real time web messaging. The deployment is centered on the Hubspot Live Chat widget and chatflow automation, positioning the application as the primary conversational entry point for web visitors.
Configuration emphasized standard Chatbots and Conversational AI functional components, including proactive messaging, canned responses, visitor identification, and web lead capture forms. Conversation inbox management and routing rules were configured to distribute inbound chats to defined agent pools, with chatflow triggers and escalation paths to handle common e commerce and support inquiries.
The implementation was instrumented across Atacadão website domains to centralize web channel engagement for customer service and online merchandising operations in Brazil. Governance incorporated formal chat handling workflows, agent assignment rules, scripted response libraries, and iterative tuning of chatflows to align with site merchandising and support processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Atacadão implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category. The retailer's public website source identifies Google Workspace as the active collaboration platform, confirming vendor Google is provisioned for corporate collaboration and communications.
The Google Workspace (Formerly Google G-Suite) footprint appears to align with core collaboration modules such as Gmail, Drive, Docs, Calendar and Meet, administered via the Google Admin console and identity controls. These components support document coauthoring, unified email and virtual meeting workflows consistent with Collaboration platform capabilities.
Operational coverage is oriented to corporate and retail operational teams in Brazil, delivering centralized email, shared document storage and meeting infrastructure across merchandising, supply chain coordination and IT support functions. The website-level attribution suggests domain and account provisioning is in place for enterprise email and collaboration use.
Governance and configuration follow typical Google Workspace patterns, using centralized user provisioning, group-based access controls, and admin policies for access management and data protection. Atacadão Google Workspace Collaboration therefore serves the business functions of internal communication, content collaboration and meeting orchestration.
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Impulse | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Atacadao deployed Linx Impulse on its public website. Atacadao implemented Linx Impulse as its eCommerce application to run customer-facing online product listing and checkout across the corporate storefront.
The implementation embeds Linx Impulse into the customer-facing storefront layer, providing catalog management, shopping cart and checkout workflows, promotional pricing and campaign management, merchandising and content administration, and site search and product discovery capabilities. Linx Impulse is used to orchestrate online product presentation and order capture for the Atacadao website.
Operational coverage centers on the website and the company e-commerce, digital marketing, merchandising and online operations teams in Brazil. Governance and operational control are organized around centralized catalog and promotion management with handoffs to web operations for content deployment and release coordination.
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Shopping Cart Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2022 | 2022 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Atacadão
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Atacadão Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atacadão IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atacadão digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Atacadão Technographics
Atacadão is a Retail organization based in Brazil,
with around 95667 employees and annual revenues of $16.00 billion.
Atacadão operates a diverse technology stack with applications such as
Hubspot Live Chat, Google Workspace (Formerly Google G-Suite) and Linx Impulse,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
Atacadão has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Google and Linx.
Atacadão recently adopted applications including
Hubspot Live Chat in 2022, Google Workspace (Formerly Google G-Suite) in 2022 and Workplace by Facebook in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atacadão’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atacadão’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atacadão technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.