Madison, 53703, WI,
United States
Athletic Business Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Athletic Business Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37 Athletic Business Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Athletic Business Media has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Omeda CDP for Customer Data Platform in 2020, GoDaddy for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Athletic Business Media is running and its propensity to invest more and deepen its relationship with Google , Cadmium , Omeda or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Athletic Business Media revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Athletic Business Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Event Management | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omeda | Legacy | Omeda CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Athletic Business Media implemented Omeda CDP on its website. Athletic Business Media implemented Omeda CDP as a Customer Data Platform to centralize subscriber and audience signals gathered from site interactions and subscription flows, consolidating first party profiles for editorial and commercial use. The deployment emphasized on-site data collection and profile unification to create persistent audience records for downstream use.
The Omeda CDP supports marketing and audience development functions, enabling segmentation, profile unification, and campaign audience exports that are typical of a Customer Data Platform implementation. Configuration work focused on subscription attributes, audience segments for newsletters and commercial offers, and embedding Omeda CDP data capture on AthleticBusiness.com to feed campaign workflows. Governance was managed within marketing and audience operations, with configuration controls for segment definitions and data retention used to coordinate editorial targeting and commercial outreach.
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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