Atra Technographics
Atra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Atra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atra has purchased the following applications: Path LMS for Learning and Development in 2023, YourMembership for Association Management in 2018, Chatwoot Live Chat for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atra is running and its propensity to invest more and deepen its relationship with Momentive Software (formerly Community Brands) , Chatwoot , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atra revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atra Tech Stack and Enterprise Applications
Atra HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive Software (formerly Community Brands) | Legacy | Path LMS | Learning and Development | HCM | n/a | 2023 | 2024 |
In 2023, Atra implemented Path LMS to modernize and monetize continuing education for recreational therapists across North America. The deployment targeted continuing education and professional development workflows within the Learning and Development category, centralizing course delivery, CEU tracking, and certificate issuance for the association.
Path LMS was configured to support integrated live and on-demand learning, with course catalog management, enrollment workflows, assessments, automated CEU credit calculation, and certificate generation. Configuration emphasized CE management capabilities such as transcript exports, configurable credit rules, and role based permissions for instructors and administrators.
Operational scope covered continuing education administration and member-facing education services across North America, with rollout sequencing focused on monetized course offerings and automated CEU validation. Integrations used platform native commerce and learning delivery capabilities to manage paid courses and synchronous sessions, while governance introduced approval workflows for CE credit issuance and audit ready certification records.
Atra monetized continuing education through Path LMS and reported over $500K in non-dues revenue in 2024, while streamlining CEU management and certificate issuance workflows. The implementation situates Path LMS squarely within Learning and Development, aligning the application to professional development operations and member engagement.
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Atra ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive Software (formerly Community Brands) | Legacy | YourMembership | Association Management | ERP Services and Operations | n/a | 2018 | 2018 |
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Atra AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chatwoot | Legacy | Chatwoot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Atra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Atra Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2009 | 2009 |
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Atra eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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Atra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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Atra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Atra PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2024 | 2024 |
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Atra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Network Management and Monitoring | IaaS |
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2025 | 2025 |
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Atra CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Atra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Atra Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||