Atresmedia Corporacion de Medios de Comunicacion
Avenida Isla Graciosa, 13 San Sebastian de los Reyes,
Madrid, 28703,
Spain
Madrid, 28703,
Spain
34 91 623 46 14
Media
Atresmedia Corporacion de Medios de Comunicacion Technographics
Atresmedia Corporacion de Medios de Comunicacion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atresmedia Corporacion de Medios de Comunicacion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2512 Atresmedia Corporacion de Medios de Comunicacion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atresmedia Corporacion de Medios de Comunicacion has purchased the following applications: Zeotap CDP for Customer Data Platform in 2019, Sibbo Consent Management Platform (CMP) for Governance, Risk and Compliance in 2019, Amazon EC2 for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atresmedia Corporacion de Medios de Comunicacion is running and its propensity to invest more and deepen its relationship with Zeotap , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atresmedia Corporacion de Medios de Comunicacion revenues, which have grown to $998.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atresmedia Corporacion de Medios de Comunicacion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atresmedia Corporacion de Medios de Comunicacion Tech Stack and Enterprise Applications
Atresmedia Corporacion de Medios de Comunicacion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2019 | 2019 |
In 2019, Atresmedia Corporacion de Medios de Comunicacion implemented Zeotap CDP as a Customer Data Platform on its website. The deployment focused on capturing first party behavioral signals from the corporate digital property to centralize audience profiles for marketing and audience analytics.
Zeotap CDP was configured to ingest web event streams and to perform identity stitching and profile unification, reflecting core Customer Data Platform capabilities. Functional modules implemented include profile consolidation, audience segmentation, real time trait updates, and event schema governance tied to site consent signals.
The operational architecture emphasized client side data collection feeding a centralized profile store in Zeotap CDP, with orchestration of audience definitions and exportable segments for downstream activation. Scope of use targeted digital marketing and audience strategy teams within Atresmedia, with data collection scoped to the company website and associated digital properties.
Governance and rollout concentrated on mapping cookie consent to event capture, defining data retention and segmentation policies, and establishing taxonomy for event and profile attributes. Zeotap CDP remains the central Customer Data Platform instance for web collected signals, supporting audience management and analytics workflows across Atresmedia.
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
Atresmedia Corporacion de Medios de Comunicacion TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sibbo | Legacy | Sibbo Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, Atresmedia Corporacion de Medios de Comunicacion implemented the Sibbo Consent Management Platform (CMP) on its public website, deploying the solution in the Governance, Risk and Compliance category to centralize consent capture and privacy controls. The Sibbo Consent Management Platform (CMP) is used to present consent banners, capture granular user preferences, and persist consent records for audit and compliance purposes across the corporate web estate.
The implementation includes standard CMP functional modules such as cookie classification and purpose mapping, a user preference center for opt in and opt out management, and a centralized consent repository with timestamped logs to support regulatory review. Configuration work emphasized purpose-based consent flows and configurable banner experiences to manage EU privacy compliance and user preference segmentation without naming or describing any specific third party integrations.
Operationally the deployment is scoped to the company website and is positioned to serve digital, marketing, and legal teams by providing a single source of truth for consent decisions and policy configuration. Governance was structured around centralized policy administration, consent retention settings, and role-based access to consent reporting, aligning consent workflows with corporate privacy governance and operational controls.
|
Atresmedia Corporacion de Medios de Comunicacion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Atresmedia Corporacion de Medios de Comunicacion deployed Amazon EC2 to provide hosting for its public-facing website. The implementation is classified as Application Hosting and Computing Services and addresses web delivery and site application compute requirements for the corporate site.
Amazon EC2 instances are used to run web server and application compute workloads for the site, leveraging EC2 virtualized compute, instance provisioning, and virtual networking to host content and application logic. The deployment aligns with standard Application Hosting and Computing Services capabilities such as instance sizing, operating system image management, and network security controls to manage web-tier compute resources.
Operationally the Amazon EC2 deployment supports web operations and IT infrastructure teams, enabling digital publishing and site availability for the media company. Governance and operational responsibilities emphasize cloud infrastructure ownership, instance lifecycle management, monitoring, and capacity provisioning as the central processes that sustain the website hosting environment.
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Atresmedia Corporacion de Medios de Comunicacion
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Atresmedia Corporacion de Medios de Comunicacion Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atresmedia Corporacion de Medios de Comunicacion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atresmedia Corporacion de Medios de Comunicacion digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Atresmedia Corporacion de Medios de Comunicacion Technographics
Atresmedia Corporacion de Medios de Comunicacion is a Media organization based in Spain,
with around 2512 employees and annual revenues of $998.5 million.
Atresmedia Corporacion de Medios de Comunicacion operates a diverse technology stack with applications such as
Zeotap CDP, Sibbo Consent Management Platform (CMP) and Amazon EC2,
covering areas like Customer Data Platform, Governance, Risk and Compliance and Application Hosting and Computing Services.
Atresmedia Corporacion de Medios de Comunicacion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zeotap, Sibbo and Amazon Web Services (AWS).
Atresmedia Corporacion de Medios de Comunicacion recently adopted applications including
The Trade Desk in 2022, Amazon EC2 in 2022 and Adobe Experience Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atresmedia Corporacion de Medios de Comunicacion’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atresmedia Corporacion de Medios de Comunicacion’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atresmedia Corporacion de Medios de Comunicacion technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.