Boulder, 80329, CO,
United States
Attention Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Attention and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Attention employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Attention has purchased the following applications: Stripe Payments for Payment Processing in 2024, OpenAI GPT-4 for Generative AI Platforms in 2025, Gladia for Speech Recognition AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Attention is running and its propensity to invest more and deepen its relationship with Stripe , OpenAI , Gladia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Attention revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Attention intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gladia | Legacy | Gladia | Speech Recognition AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Attention implemented Gladia as its transcription layer, selecting the solution within the Speech Recognition AI category to support AI sales agents, CRM autofill, and coaching scorecards. The deployment targets sales enablement across global customers and prioritizes multilingual call coverage, with accuracy, diarization, and dynamic language detection cited as decisive factors.
Implementation centered on Gladia's core transcription capabilities, configured for speaker diarization, dynamic language detection and low latency streaming to feed AI agent workflows. Attention standardized transcript artifacts including timestamps, speaker labels and confidence indicators to enable downstream automation and CRM autofill. The Gladia transcription layer was instrumented to serve both live call processing and post call analytics for coaching scorecards.
Integration architecture routed audio streams and recorded calls into Gladia, then propagated canonical transcripts to AI sales agents, CRM autofill engines and the coaching scorecard pipeline for further processing and insight extraction. The architecture supports multilingual calls across Attention's global customer base by leveraging Gladia's language detection and transcription capabilities, enabling consistent transcript formats for downstream systems. Data handoffs emphasized structured transcript payloads and event hooks to trigger automation in proof of concept and production workflows.
Governance established the Gladia transcript as the single source of truth for sales automation, with transcript versioning, access controls and QA checkpoints embedded into coaching and CRM workflows. Attention linked Gladia sourced transcripts to POC validation processes and reported improved POC success, win rates, and retention by delivering a dependable transcription foundation for downstream automation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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