Westminster, 1473, MA,
United States
Aubuchon Hardware Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aubuchon Hardware and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Aubuchon Hardware employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aubuchon Hardware has purchased the following applications: Redpoint Global rgOne CDP for Customer Data Platform in 2018, Akamai CDN for Content Delivery Network in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aubuchon Hardware is running and its propensity to invest more and deepen its relationship with Redpoint Global , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aubuchon Hardware revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aubuchon Hardware intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Redpoint Global | Legacy | Redpoint Global rgOne CDP | Customer Data Platform | CRM | n/a | 2018 | 2018 |
In 2018, Aubuchon Hardware implemented Redpoint Global rgOne CDP to create a single customer view and power omnichannel marketing across its New England stores. The deployment of Redpoint Global rgOne CDP targeted CRM and marketing use cases in the United States, supporting both in-store and ecommerce customer engagement flows. Implementation scope emphasized loyalty enhancements and buy online pickup in store experiences tied to regional store operations.
Redpoint Global rgOne CDP was configured to unify identity and behavioral data into persistent customer profiles, enabling profile-based segmentation, real-time audience activation, and personalized campaign orchestration. The Customer Data Platform configuration included profile unification, segmentation, and orchestration capabilities to drive targeted messaging across digital channels and in-store touchpoints. The platform's orchestration supported loyalty program enrichment and personalization rules used by marketing to scale campaigns.
The implementation integrated customer data across ecommerce and store pickup workflows to operationalize BOPIS experiences and align fulfillment signals with marketing personalization. Operational coverage spanned marketing, CRM, loyalty management, ecommerce, and store operations for Aubuchon's New England footprint. The rollout supported scaling of personalized campaigns and improved loyalty program performance during a period of rapid ecommerce growth.
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Customer Engagement | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2013 | 2013 |
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