Auchan Hungary Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Auchan Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Auchan Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auchan Hungary has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, DocuSign eSignature for Digital Signing in 2023, MiniCRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auchan Hungary is running and its propensity to invest more and deepen its relationship with Google , DocuSign , MiniCRM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auchan Hungary revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auchan Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MiniCRM | Legacy | MiniCRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Auchan Hungary deployed MiniCRM on its public website to capture customer contacts and manage online interactions. Auchan Hungary implemented MiniCRM, a CRM, to centralize web leads and customer engagement workflows across its Hungary operations.
The MiniCRM implementation focused on web lead capture and contact management, leveraging embedded web forms and automated lead routing to support e-commerce and customer service touchpoints. Configuration included sales pipeline management, activity and task orchestration, email automation workflows and dashboard reporting for marketing and store operations. These functional modules reflect common CRM capabilities used by retailers, organized around contacts, opportunities and service tickets.
Operational coverage emphasized digital channels and downstream marketing and customer service teams within Auchan Hungary, with a single MiniCRM instance tied to the company website. Governance centered on workflow standardization and role based access controls for marketing, e-commerce and customer service users, enabling centralized data capture from the website into MiniCRM. The rollout positioned MiniCRM as the primary CRM for online interactions across Auchan Hungary.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Treasury Management | TRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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