Audi Australia
895 S Dowling St, Zetland,
Sydney, 2017, NSW,
Australia
Sydney, 2017, NSW,
Australia
61 2 8318-0711
Automotive
Audi Australia Technographics
Audi Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audi Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 178 Audi Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audi Australia has purchased the following applications: Ascender PeopleStreme Remuneration management for Compensation Management in 2018, Adobe Experience Manager for Digital Asset Management in 2020, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audi Australia is running and its propensity to invest more and deepen its relationship with Ascender , Adobe Systems , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audi Australia revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audi Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audi Australia Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Ascender | Legacy | Ascender PeopleStreme Remuneration management | Compensation Management | HCM | n/a | 2018 | 2018 |
In 2018, Audi Australia implemented Ascender PeopleStreme Remuneration management as part of its broader HR and HCM footprint. The deployment covered Remuneration management alongside recruitment, onboarding, performance and learning modules, aligning the application with day to day HR and talent workflows.
Ascender PeopleStreme Remuneration management was configured to support compensation and pay process workflows, performance plan administration, learning assignments and onboarding task orchestration, reflecting standard Remuneration management and HCM functional coverage. Configuration work focused on performance plan templates, role based access for HR administrators and managers, and automated routing for approval and sign off within the performance and remuneration lifecycle.
The implementation was executed as a core HCM integration point for HR and payroll in the region, with Ascender PeopleStreme Remuneration management interfacing into payroll and HR operations to centralize employee data and pay related inputs. Operational ownership rested with HR and payroll teams at Audi Australia, and the rollout applied across the organisation as the vendor hosted case study reports.
Governance emphasis was placed on embedding performance plan workflows and completion tracking into existing HR processes, the vendor case study reports a 100% performance plan completion outcome across the organisation. The narrative reflects Audi Australia, 2018, Ascender PeopleStreme Remuneration management, and Remuneration management as the applied application category.
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Core HR | HCM |
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2018 | 2018 |
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Employee Recognition and Rewards Management | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting | HCM |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Audi Australia deployed Adobe Experience Manager as a Digital Asset Management solution on their website audi.com.au. Adobe Experience Manager serves as a centralized repository for web content and brand assets, providing metadata management, rendition generation, asset versioning, and publishing workflows consistent with Digital Asset Management functional terminology.
Deployment scope is focused on the Audi Australia site and supports marketing and web operations teams responsible for site content and campaign creative. Adobe Experience Manager is used to manage asset lifecycle and governance, enforce metadata and taxonomy standards, and orchestrate content publishing to the public site, positioning Adobe Experience Manager as the primary Digital Asset Management platform for Audi Australia website content management.
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Audi Australia implemented Hotjar on its public website as a Customer Experience solution. The deployment used Hotjar's client side tracking snippet embedded across site pages to capture session recordings, heatmaps, and on site feedback signals. Implementation focused on behavioral analytics to inform user experience and conversion workflows.
Functional configuration of Hotjar included heatmaps, session replay, conversion funnels and on site surveys and feedback widgets to surface user friction and qualitative insights. Operational ownership was assigned to digital experience and web analytics teams, supporting marketing and UX design decision making across the Audi Australia website. The Hotjar implementation provided continuous behavioral telemetry for site optimization and customer experience initiatives.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Audi Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Audi Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audi Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audi Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audi Australia Technographics
Audi Australia is a Automotive organization based in Australia,
with around 178 employees and annual revenues of $48.0 million.
Audi Australia operates a diverse technology stack with applications such as
Ascender PeopleStreme Remuneration management, Adobe Experience Manager and Hotjar,
covering areas like Compensation Management, Digital Asset Management and Customer Experience.
Audi Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ascender, Adobe Systems and Contentsquare.
Audi Australia recently adopted applications including
Teads Platform in 2023, DocuSign eSignature in 2022 and Nexon Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audi Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audi Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audi Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.