Audi of America
2200 Ferdinand Porsche Drive,
Herndon, 20171, VA,
United States
Herndon, 20171, VA,
United States
1 A 800-822-2834
Manufacturing
Audi of America Technographics
Audi of America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audi of America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79500 Audi of America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audi of America has purchased the following applications: Microsoft 365 for Collaboration in 2016, Essent SiteBuilder for Web Content Management in 2021, Oracle NetSuite CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audi of America is running and its propensity to invest more and deepen its relationship with Microsoft , Essent Corporation , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audi of America revenues, which have grown to $57.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audi of America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audi of America Tech Stack and Enterprise Applications
Audi of America Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Audi of America implemented Microsoft 365 as its primary Collaboration platform. The deployment reflects a cloud SaaS orientation for enterprise collaboration across the companys U.S. operations, with Microsoft 365 named explicitly as the application driving messaging, document collaboration, and team communication.
Configuration and functional scope center on Collaboration capabilities typical of Microsoft 365, including enterprise email and calendaring, document storage and content management, team chat and meeting orchestration, and endpoint mobile access. Implementation narratives and public site references indicate usage of Microsoft 365 for core collaboration workflows, with administrative controls and tenant-level management to govern user provisioning, access policies, and data lifecycle for corporate content.
Operational coverage aligns with corporate business functions such as IT operations, marketing, sales support, and internal communications in the United States. Governance emphasis is consistent with platform tenancy practices, including centralized administration, role based access, and policy enforcement to manage collaboration tooling across departments. The organization web presence references Microsoft 365 elements, reinforcing the application relationship between Audi of America Microsoft 365 Collaboration and its corporate digital environment.
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Audi of America Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Essent Corporation | Legacy | Essent SiteBuilder | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Audi of America implemented Essent SiteBuilder on its public site audicollectionusa.com. Essent SiteBuilder is being used as the primary Web Content Management platform for the site, providing content authoring, template driven page composition, asset management, and publishing orchestration to support marketing and digital channels. The deployment centralizes page and asset governance for Audi of America and organizes content flows across authoring, staging, and production tiers consistent with standard CMS architectures. The implementation underpins the corporate web presence with Essent SiteBuilder managing page templates, component libraries, and responsive design elements.
Configuration emphasizes template based page assembly, editorial role based permissions, approval routing, and scheduled publishing to align content operations with Marketing and Digital Experience functions. No named integrations with other enterprise systems are specified in the source, so operational scope in the provided context is focused on the audicollectionusa.com website. Governance and workflow controls are centered on editorial lifecycle management and publishing approvals, consolidating web content responsibilities within centralized teams. Essent SiteBuilder provides the Web Content Management layer for Audi of America, instrumenting content workflows and site publishing for public facing digital experiences.
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Audi of America CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Audi of America deployed Oracle NetSuite CRM as its centralized customer relationship management platform. The implementation established a cloud delivered CRM foundation tailored to automotive retail and customer lifecycle management, aligning the application with enterprise sales and customer service workflows.
The deployment configured core Oracle NetSuite CRM functional areas, including contact and account management, lead to opportunity workflows, quote and order process support, and service case tracking. Configuration emphasized standardized sales stages and a unified customer data model to support pipeline management and cross channel customer interactions.
Operational coverage focused on commercial sales, marketing operations, and customer service teams, with role based access controls and data governance to manage customer records and transactional interactions. The implementation included process formalization for sales qualification, opportunity management, and service escalation, reflecting CRM best practices for large scale manufacturing and distribution operations.
Governance included centralized master data controls, segmentation rules for customer and prospect records, and change management to align field selling processes with system workflows. Oracle NetSuite CRM served as the authoritative customer system for contact, opportunity, and case data, enabling consistent operational processes across the impacted business functions.
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Audi of America ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Audi of America TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Audi of America IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Audi of America
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Audi of America Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audi of America IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audi of America digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audi of America Technographics
Audi of America is a Manufacturing organization based in United States,
with around 79500 employees and annual revenues of $57.70 billion.
Audi of America operates a diverse technology stack with applications such as
Microsoft 365, Essent SiteBuilder and Oracle NetSuite CRM,
covering areas like Collaboration, Web Content Management and CRM.
Audi of America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Essent Corporation and Oracle.
Audi of America recently adopted applications including
Essent SiteBuilder in 2021, Act-On Marketing Platform in 2020 and OneTrust Cookie Consent in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audi of America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audi of America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audi of America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.