AudienceScience
1120 112th Avenue NE Suite 400,
Bellevue, 98004, WA,
United States
Bellevue, 98004, WA,
United States
1 425-201-3900
Media
AudienceScience Technographics
AudienceScience Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AudienceScience and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 AudienceScience employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AudienceScience has purchased the following applications: Microsoft 365 for Collaboration in 2015, AudienceScience for Marketing Automation in 2011, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AudienceScience is running and its propensity to invest more and deepen its relationship with Microsoft , AudienceScience , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AudienceScience revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AudienceScience intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AudienceScience Tech Stack and Enterprise Applications
AudienceScience Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 AudienceScience deployed Microsoft 365 as its primary Collaboration platform for corporate productivity and communication. The implementation aligns AudienceScience with Microsoft cloud productivity tooling, with the full application name Microsoft 365 used in company references.
The deployment was delivered as a cloud tenant managed by Microsoft providing core Collaboration capabilities including enterprise email, document collaboration and intranet services, file sync and sharing, and real time chat and meeting functionality. Configuration focus included user provisioning, mailbox and site provisioning, document libraries, shared team workspaces, and client application rollout across desktops and mobile devices.
Operational coverage targeted corporate teams across editorial, sales, and operations and tied collaboration workflows to content production and campaign coordination. Governance emphasized centralized tenant administration, role based access and content governance, along with cloud identity and access controls. AudienceScience references Microsoft 365 on their website, indicating the service is integrated into public facing and internal content workflows.
|
AudienceScience CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AudienceScience | Legacy | AudienceScience | Marketing Automation | CRM | n/a | 2011 | 2011 |
In 2011 AudienceScience implemented AudienceScience, a Marketing Automation application, and instrumented it on their corporate website. The deployment centered on a web based implementation, embedding AudienceScience tracking tags to enable visitor profiling and campaign orchestration within the site channel. The implementation established the application as the primary marketing automation layer for digital campaign execution.
Functional coverage aligned with typical Marketing Automation capabilities, including campaign management, audience segmentation, lead nurture workflows, and behavioral analytics, configured for marketer driven operations. Operational scope focused on marketing and digital teams, with governance practices that standardized tagging, campaign naming, and centralized campaign configuration to maintain data consistency. The deployment emphasized onsite execution and campaign orchestration rather than integrations with external enterprise back office systems.
|
AudienceScience ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, AudienceScience implemented New Relic APM as its Application Performance Management solution to instrument its public website. The deployment centers on New Relic APM monitoring of the website application stack, providing continuous telemetry collection and visibility into request-level performance for the companys digital properties.
New Relic APM is configured to capture core APM capabilities including transaction tracing, error and exception monitoring, application-level metrics, and configurable dashboards and alerts. Configuration focuses on application instrumentation and performance dashboards to support troubleshooting workflows and incident response for engineering teams.
Operational coverage is explicitly the website and associated web application processes, with telemetry surfaced to engineering and operations stakeholders. Integrations are realized through standard APM agents and web instrumentation that feed New Relic APM, enabling centralized performance dashboards and alerting across the site.
Governance emphasizes use of New Relic APM telemetry by engineering, DevOps, and site reliability functions, with dashboards and alerting rules serving as the primary control points for incident detection and prioritization. The implementation positions AudienceScience New Relic APM Application Performance Management as the authoritative source for application performance data on the company website.
|
AudienceScience IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Database Management | IaaS |
|
2010 | 2010 |
|
IT Decision Makers and Key Stakeholders at AudienceScience
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director of Engineering | Director | Finance | |
|
|
|
Senior Data Scientist | Manager | IT | |
|
|
|
CTO | CXO | Finance | |
|
|
|
Technical Program Manager | Manager | IT | |
|
Apps Being Evaluated by AudienceScience Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AudienceScience IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AudienceScience digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AudienceScience Technographics
AudienceScience is a Media organization based in United States,
with around 250 employees and annual revenues of $25.0 million.
AudienceScience operates a diverse technology stack with applications such as
Microsoft 365, AudienceScience and New Relic APM,
covering areas like Collaboration, Marketing Automation and Application Performance Management.
AudienceScience has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, AudienceScience and New Relic.
AudienceScience recently adopted applications including
New Relic APM in 2021, Lumen Cloud (ex CenturyLink) in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AudienceScience’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AudienceScience’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AudienceScience technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.