AudienceView
200 Wellington Street West, 2nd Floor,
Toronto, M5C 3C7, ON,
Canada
Toronto, M5C 3C7, ON,
Canada
1 416-687-2000
Professional Services
AudienceView Technographics
AudienceView Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AudienceView and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 AudienceView employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AudienceView has purchased the following applications: SutiAP for AP Automation in 2015, Docebo LMS for Learning and Development in 2022, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AudienceView is running and its propensity to invest more and deepen its relationship with SutiSoft , Docebo , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AudienceView revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AudienceView intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AudienceView Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SutiSoft | Legacy | SutiAP | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
In 2015 AudienceView implemented SutiAP as its AP Automation solution. SutiAP is an online accounts payable system that covers the entire process of invoice capture, matching, approval, and payment and was configured to support recurring and one time ACH payments with real time tracking of payments and invoices.
The AudienceView deployment of SutiAP included core modules for invoice capture and automated matching, configurable approval workflows, and a payments module to orchestrate ACH disbursements. Approval workflows were customized to mirror the company internal hierarchy, enabling a bookkeeper to log in to manage approvals and to set up payments. SutiAP was provisioned with optional add on modules such as a help desk feature, expense reporting, and additional analytics.
Operationally the SutiAP implementation targeted finance and accounts payable functions, centralizing invoice processing and payments under the accounts payable team and bookkeeping staff. Governance was implemented through configurable approval rules and role based access controls to align approval authority with internal reporting lines and to provide audit trails for invoice approvals and payment execution.
Clients cited for using SutiAP include Four Seasons, AudienceView, Hardy Diagnostics, and IPT Global, indicating vendor footprint across professional services and hospitality customers. The AudienceView implementation of SutiAP reinforced core AP Automation functions including invoice lifecycle management, approval customization, and ACH payment processing.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docebo | Legacy | Docebo LMS | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022, AudienceView deployed Docebo LMS for Learning and Development on their website to deliver on demand training and course access to external and internal audiences. The implementation surfaces Docebo LMS as the public facing learning delivery layer embedded in AudienceView's corporate site, making the application the primary conduit for online learning content distribution.
The Docebo LMS implementation leverages core learning management capabilities, including course catalog and enrollment, learning paths and curriculum sequencing, a content library with SCORM and xAPI compatible content support, and built in reporting and analytics for learner progress. Configuration emphasis centers on catalog taxonomy, role based access controls, and administrator managed learner provisioning to support both customer education and staff training workflows.
Operational coverage spans customer education and internal employee development functions, with Docebo LMS used to host product training, certifications, and role based learning journeys. The deployment positions the Learning and Development application to coordinate content lifecycle management and learner onboarding directly through the LMS interface rather than separate portals.
Governance and operational ownership are organized around Learning and Development and Customer Success functions, which manage content approval, course publication schedules, and learner support processes through Docebo LMS administrative controls. Ongoing administration is expected to focus on content versioning, access governance, and periodic catalog reviews to sustain the website delivered training experience.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 AudienceView deployed Drift AI Chatbot on its public website, implementing a vendor-hosted conversational layer categorized as Chatbots and Conversational AI. The deployment centered on embedding the Drift AI Chatbot widget into website entry points to capture visitor intent and initiate automated conversations that align with online customer engagement workflows.
Configuration emphasized conversational workflows and playbook management, with standard Chatbots and Conversational AI capabilities such as intent detection, automated lead qualification, scripted responses, and contextual routing to internal teams. The Drift AI Chatbot was configured to operate as a vendor-hosted service, with conversational content, response templates, and qualification logic managed through the vendor console and AudienceView administrative settings.
Operational ownership was allocated across marketing, sales, and customer success, with governance focused on chat content governance, playbook versioning, and ongoing tuning of conversational prompts. Rollout was executed on the public website surface, with phased configuration and iterative updates to playbooks and qualification rules to align the Drift AI Chatbot with AudienceView business engagement processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AudienceView
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AudienceView Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AudienceView IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AudienceView digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AudienceView Technographics
AudienceView is a Professional Services organization based in Canada,
with around 150 employees and annual revenues of $20.0 million.
AudienceView operates a diverse technology stack with applications such as
SutiAP, Docebo LMS and Drift AI Chatbot,
covering areas like AP Automation, Learning and Development and Chatbots and Conversational AI.
AudienceView has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SutiSoft, Docebo and Drift.
AudienceView recently adopted applications including
Docebo LMS in 2022, Microsoft 365 in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AudienceView’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AudienceView’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AudienceView technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.