Audio-Technica
1221 Commerce Dr.,
Stow, 44224, OH,
United States
Stow, 44224, OH,
United States
1 330-686-2600
Retail
Audio-Technica Technographics
Audio-Technica Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audio-Technica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Audio-Technica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audio-Technica has purchased the following applications: Microsoft 365 for Collaboration in 2019, Algolia Search for Application, Web and Enterprise Search in 2021, Adobe Commerce (ex Magento) for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audio-Technica is running and its propensity to invest more and deepen its relationship with Microsoft , Algolia , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audio-Technica revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audio-Technica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audio-Technica Tech Stack and Enterprise Applications
Audio-Technica Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2020 |
In 2019 Audio-Technica implemented Microsoft 365 to centralize Collaboration capabilities across the organization. The Microsoft 365 deployment is described as supporting corporate collaboration needs for the 300-employee, US-based retail company.
The implementation emphasizes core Collaboration modules common to Microsoft 365 deployments, including Exchange Online for email, SharePoint Online for document management and intranet content, Microsoft Teams for real-time chat and meetings, and OneDrive for Business for personal file sync. Configuration work would be expected to include tenant-level provisioning, role-based administrative controls, mailbox and site architecture aligned to product and business unit boundaries, and user lifecycle processes for account provisioning and deprovisioning.
Public-facing site metadata indicates Microsoft 365 is in use on their website, which aligns with an operational footprint spanning corporate functions that support retail operations. Business functions impacted by the Collaboration deployment include internal communications, product marketing collaboration, sales support workflows, and day-to-day IT user productivity services.
Governance and operations for Microsoft 365 are likely organized through the Microsoft 365 admin center with customary controls around access management, group and SharePoint site lifecycle, and content governance policies. The narrative focuses on system architecture, module composition, and operational coverage rather than specific outcomes or measured benefits.
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Audio-Technica Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2017 |
In 2021, Audio-Technica implemented Algolia Search on its public website. Audio-Technica uses Algolia Search, an Application, Web and Enterprise Search solution, to provide on-site product discovery and search functionality for its e-commerce catalog.
Deployment uses Algolia Search as a hosted search service integrated into the website front end, with product catalog indexing, relevance tuning, faceting, and autocomplete search UI components supporting product findability. Index updates are driven by structured catalog feeds or API calls from the e-commerce platform and governance is managed by the digital merchandising and e-commerce teams to control relevance and merchandising rules. The implementation scope is the company website serving the United States market and focuses on customer-facing search and merchandising workflows.
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Audio-Technica eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2019 | 2015 |
In 2019, Audio-Technica implemented Adobe Commerce (ex Magento) to power its eCommerce storefront and centralize online product merchandising for its retail operations. The deployment of Adobe Commerce provided the company with a unified platform for catalog management, pricing and promotions, and a customer facing checkout and account experience, aligning the application to core online retail business functions.
Configuration work emphasized product catalog and merchandising modules, responsive storefront theming, and order lifecycle orchestration consistent with eCommerce best practices. Adobe Commerce (ex Magento) was configured to support product information management, shopping cart and checkout workflows, and promotional pricing rules, with extensions and storefront customization used to align the retail experience to Audio-Technica brand and product lines.
Operational scope linked the Adobe Commerce implementation to the corporate website and commerce operations, enabling order capture, customer account servicing, and fulfillment workflow handoffs across retail and support teams. Governance focused on commerce workflow ownership, catalog change control, and release cadence for storefront updates, positioning Adobe Commerce as the central eCommerce application supporting Audio-Technica online sales.
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Audio-Technica SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Global Trade Management | SCM |
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2021 | 2021 |
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Audio-Technica IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2017 |
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IT Decision Makers and Key Stakeholders at Audio-Technica
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Audio-Technica Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audio-Technica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audio-Technica digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audio-Technica Technographics
Audio-Technica is a Retail organization based in United States,
with around 300 employees and annual revenues of $80.0 million.
Audio-Technica operates a diverse technology stack with applications such as
Microsoft 365, Algolia Search and Adobe Commerce (ex Magento),
covering areas like Collaboration, Application, Web and Enterprise Search and eCommerce.
Audio-Technica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Algolia and Adobe Systems.
Audio-Technica recently adopted applications including
Algolia Search in 2021, Descartes Foreign Trade Zone in 2021 and DigitalOcean Droplets in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audio-Technica’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audio-Technica’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audio-Technica technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.