West Bridgewater, 2379, MA,
United States
August Lane Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by August Lane Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 August Lane Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that August Lane Co. has purchased the following applications: CommentSold Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems August Lane Co. is running and its propensity to invest more and deepen its relationship with CommentSold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing August Lane Co. revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for August Lane Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CommentSold | Legacy | CommentSold Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, August Lane Co. deployed CommentSold Marketing on its public CommentSold storefront website. CommentSold Marketing is implemented as an embedded marketing layer on the company’s CommentSold hosted site, delivering Marketing Automation capabilities directly within the ecommerce experience. The implementation is scoped to the retailer’s US online store and focused on customer acquisition and engagement workflows.
The configuration leverages category-aligned marketing automation functions, including email and SMS campaign orchestration, customer segmentation, automated campaign workflows, and on-site messaging tied to the storefront. Operational ownership resides with the retailer’s internal marketing operations, who manage subscriber lists, campaign content, and scheduling inside CommentSold Marketing, aligning marketing and ecommerce functions through the CommentSold storefront integration.
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