Augusta National Golf Club
2604 Washington Rd,
Augusta, 30904, GA,
United States
Augusta, 30904, GA,
United States
1 706-667-6000
Leisure and Hospitality
Augusta National Golf Club Technographics
Augusta National Golf Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Augusta National Golf Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Augusta National Golf Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Augusta National Golf Club has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, GumGum for Artificial Intelligence Marketing in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Augusta National Golf Club is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Augusta National Golf Club revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Augusta National Golf Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Augusta National Golf Club Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2014 |
In 2013, Augusta National Golf Club deployed Oracle NetSuite ERP as its ERP Financial platform to centralize merchandising and retail financial workflows for the club and the Masters Tournament. The Oracle NetSuite ERP implementation supported merchandise purchasing and reporting across accessory, apparel, headwear, and jewelry product categories and established a single source for procurement and financial data for event retail operations.
The implementation focused on core procurement, inventory management, and financial reporting capabilities. Configuration work included purchasing workflows and approval controls, inventory receiving and tracking processes, point of sale integration planning, and creation and optimization of NetSuite reports, searches, and dashboards to support merchandising and finance stakeholders.
Integrations included a POS implementation that was managed alongside the NetSuite ERP project, enabling in-week product fulfillment adjustments and product placement changes during the Masters Tournament. Operational coverage extended across merchandising, retail operations, and supply chain functions, and the rollout included retail operations training programs for over 800 Masters Tournament employees.
Governance and process transformation centered on instituting new inventory receiving and tracking processes, improving transparency and reducing excess and obsolete inventory to improve supply chain operations. The role combined project management for both NetSuite ERP and POS implementations with ongoing responsibilities for capital projects planning, reporting, and project performance analysis.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Augusta National Golf Club implemented GumGum, deploying GumGum Direct on its public website. GumGum is an Artificial Intelligence Marketing application the club uses to manage contextual advertising and direct programmatic placements within augusta.com. The rollout focused on on site ad inventory and audience engagement on the club's web properties rather than broader enterprise systems.
Deployment centered on site level integration of GumGum Direct to surface contextual targeting, image analysis for content relevance and brand suitability, and campaign management controls typical of Artificial Intelligence Marketing platforms. Operational ownership was aligned to the club's marketing and ad operations teams, who used GumGum to orchestrate direct sold programmatic deals and coordinate creative placements across the website. Governance emphasized campaign workflow controls and media orchestration to manage on site inventory and creative delivery.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Augusta National Golf Club implemented Cisco Webex Meetings for Audio Video and Web Conferencing. The deployment includes an embedded WebEx Panel on the Augusta website, providing browser-based access and meeting controls directly from the public site, and uses Cisco Webex Meetings for hosted audio and video sessions and web conferencing access.
The implementation centers on web-embedded conferencing to support external stakeholder communications and event coordination, aligning the Audio Video and Web Conferencing capability with public-facing operations. Configuration emphasis is on browser compatibility, meeting scheduling workflows, and standard conferencing features such as screen sharing and recording, with governance focused on web access controls and session management for site visitors and staff.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2008 | 2008 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Augusta National Golf Club
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Augusta National Golf Club Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Augusta National Golf Club IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Augusta National Golf Club digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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FAQ - APPS RUN THE WORLD Augusta National Golf Club Technographics
Augusta National Golf Club is a Leisure and Hospitality organization based in United States,
with around 500 employees and annual revenues of $130.0 million.
Augusta National Golf Club operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Cisco Webex Meetings,
covering areas like ERP Financial, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Augusta National Golf Club has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Cisco Systems.
Augusta National Golf Club recently adopted applications including
Microsoft 365 in 2023, Adobe Audience Manager in 2023 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Augusta National Golf Club’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Augusta National Golf Club’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Augusta National Golf Club technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.