Augusta Sportswear
425 Park West Drive,
Grovetown, 30813, GA,
United States
Grovetown, 30813, GA,
United States
1 800-237-6695
Retail
Augusta Sportswear Technographics
Augusta Sportswear Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Augusta Sportswear and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Augusta Sportswear employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Augusta Sportswear has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2019, Webeyez for Analytics and BI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Augusta Sportswear is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Velaro , Webeyez or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Augusta Sportswear revenues, which have grown to $168.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Augusta Sportswear intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Augusta Sportswear Tech Stack and Enterprise Applications
Augusta Sportswear AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Augusta Sportswear deployed Zoho SalesIQ on its public website to provide chat based customer engagement. Zoho SalesIQ is positioned in the Chatbots and Conversational AI category and was implemented as a site level conversational layer for the company’s ecommerce channel.
The implementation centered on embedding the Zoho SalesIQ chat widget and configuring automated chatflows, proactive messaging, visitor tracking, session transcripts, and agent handoffs to support and sales personnel. Operational ownership was assigned to ecommerce and customer service teams who manage the Zoho SalesIQ console for routing, chat management, and reporting across the web storefront.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Augusta Sportswear Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webeyez | Legacy | Webeyez | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Augusta Sportswear implemented Webeyez on its customer-facing website. Augusta Sportswear uses Webeyez, an Analytics and BI application, to support e-commerce and digital marketing business functions by instrumenting site-level telemetry and centralized dashboards.
The deployment of Webeyez on the website centers on standard Analytics and BI capabilities, including real user monitoring, session replay and page performance measurement, event tracking and conversion funnel analysis, and role-based dashboards for operational visibility. Webeyez was configured to capture page-level events and session context, and to surface alerting and anomaly detection workflows consistent with category best practices.
Operational ownership sits with digital commerce and marketing stakeholders, who maintain event taxonomy, dashboard definitions, and alert thresholds. Governance routines described include scheduled dashboard reviews and escalation paths for site performance incidents, enabling ongoing refinement of instrumentation and analytic models without external system integration details provided.
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Augusta Sportswear Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Augusta Sportswear implemented Microsoft 365 to establish a unified Collaboration platform across the organization. The implementation is visible in the company website source, indicating Microsoft 365 is used on their website and that some Microsoft 365 services are embedded in public web assets.
The deployment focuses on core Microsoft 365 Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for real time chat and meetings, and OneDrive for user file storage and sync. These functional modules support business functions such as corporate communications, merchandising coordination, sales enablement, customer service collaboration, and IT operations.
Operationally the environment is described as a centralized Microsoft 365 tenant with standard tenant level administration, role based access controls, and user provisioning and group governance to manage access across the United States. While the source does not list specific third party integrations, the presence of Microsoft 365 artifacts on the public website signals an embedded use of Microsoft 365 resources in web content and external-facing workflows, aligning Augusta Sportswear Microsoft 365 Collaboration with both internal collaboration and public web resource management.
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Collaboration | Collaboration |
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2021 | 2021 |
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Augusta Sportswear Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2011 | 2011 |
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Augusta Sportswear eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Augusta Sportswear CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Augusta Sportswear ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Augusta Sportswear PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Augusta Sportswear IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Augusta Sportswear
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Augusta Sportswear Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Augusta Sportswear IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Augusta Sportswear digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Augusta Sportswear Technographics
Augusta Sportswear is a Retail organization based in United States,
with around 700 employees and annual revenues of $168.0 million.
Augusta Sportswear operates a diverse technology stack with applications such as
Zoho SalesIQ, Webeyez and Microsoft 365,
covering areas like Chatbots and Conversational AI, Analytics and BI and Collaboration.
Augusta Sportswear has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoho Corp., Webeyez and Microsoft.
Augusta Sportswear recently adopted applications including
Criteo Commerce Media Platform in 2022, Velaro Live Chat in 2021 and Webeyez in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Augusta Sportswear’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Augusta Sportswear’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Augusta Sportswear technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.