Newcastle-Upon-Tyne, NE1 4LE,
United Kingdom
Auk Distribution Technographics
Auk Distribution Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Auk Distribution and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Auk Distribution employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auk Distribution has purchased the following applications: ekmPowershop for eCommerce in 2021, Intuit Mailchimp for Marketing Automation in 2021, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auk Distribution is running and its propensity to invest more and deepen its relationship with EKM , Intuit , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auk Distribution revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auk Distribution intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Auk Distribution Tech Stack and Enterprise Applications
Auk Distribution eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EKM | Legacy | ekmPowershop | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Auk Distribution implemented ekmPowershop on its public website as its primary eCommerce storefront. The deployment centers on the ekmPowershop application serving product catalog presentation, shopping cart and checkout workflows, and online order capture for the companys UK website.
The implementation reflects a lightweight, cloud-oriented storefront architecture consistent with ekmPowershop, with configuration focused on catalog management, pricing and shipping rules, and checkout payment gateway connectivity. Operational responsibility sits with a small internal commerce operations group that manages content, product updates, and order processing, and the platform is the central system of record for online orders and customer-facing product information.
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Auk Distribution CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Auk Distribution deployed Intuit Mailchimp as its Marketing Automation solution integrated into its website. The implementation centers on web-embedded audience capture and email campaign orchestration to support marketing and customer engagement functions for the small UK manufacturing firm.
Intuit Mailchimp is configured to host embedded signup forms on Auk Distribution's website, maintain segmented audience lists, and execute template-driven email campaigns and automation workflows, reflecting standard Marketing Automation capabilities. Operational control is centralized within the company marketing function and scaled for a 10-person organization, with the website integration serving as the primary data capture and campaign delivery point and basic analytics used to monitor subscriber activity.
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Marketing Automation | CRM |
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2022 | 2022 |
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Auk Distribution IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Auk Distribution implemented GoDaddy for Application Hosting and Computing Services to host and publish its corporate website. The deployment uses GoDaddy managed hosting and domain services to serve https://www.aukdistribution.com, leveraging DNS management, SSL certificate provisioning, and site publishing via the GoDaddy control panel. GoDaddy is explicitly used on their website and functions as the primary application hosting solution for the company website.
Operational coverage is focused on the company web presence and customer facing content, aligning Auk Distribution GoDaddy Application Hosting and Computing Services with marketing and sales enablement functions. Governance and operational ownership are managed internally given the company size, with staff performing DNS updates, certificate renewals, and basic content updates through the GoDaddy console.
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IT Decision Makers and Key Stakeholders at Auk Distribution
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Apps Being Evaluated by Auk Distribution Executives
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