South Wharf, 3006, VIC,
Australia
AUR Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AUR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 AUR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AUR has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Microsoft 365 for Collaboration in 2016, Myfoodlink for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AUR is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Newfold Digital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AUR revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AUR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Myfoodlink | Legacy | Myfoodlink | eCommerce | eCommerce | n/a | 2023 | 2023 | In 2023, AUR implemented Myfoodlink on its public website. Myfoodlink serves as AUR's eCommerce platform, providing the web storefront and online order capture for the company’s consumer packaged goods catalog. The deployment is a web-integrated commerce implementation that exposes product listings, pricing, and shopping cart functionality to direct to consumer customers. The implementation leverages standard eCommerce functional modules including product catalog management, shopping cart and checkout flows, customer data capture, and order management aligned to inventory and fulfillment handoff processes. Myfoodlink is embedded in the website front end and is operated by commerce, marketing, and operations teams within AUR, supporting online merchandising and order processing workflows. Governance emphasizes eCommerce workflow orchestration and operational procedures for order capture and fulfillment, with configuration and administrative control centralized in the Myfoodlink administration console. |
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2023 | 2023 |
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