Aurea
2028 E Ben White Blvd, Ste 240-2650,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 512-201-8287
Professional Services
Aurea Technographics
Aurea Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aurea and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Aurea employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aurea has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Customerly for Chatbots and Conversational AI in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aurea is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Customerly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aurea revenues, which have grown to $730.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aurea intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aurea Tech Stack and Enterprise Applications
Aurea ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Aurea implemented Oracle NetSuite ERP as the centralized backend ERP and accounting system to support its acquired ecommerce companies. Aurea uses Oracle NetSuite ERP as its ERP Financial backbone for accounting and transaction processing, consolidating transactional posting and financial recordkeeping across acquisition entities.
The deployment is organized as a centralized multi-entity accounting configuration, with a harmonized chart of accounts and transaction flows feeding a single general ledger. Functional configuration centers on core ERP Financial capabilities including general ledger, accounts receivable, accounts payable, billing and transaction posting workflows, with configuration to capture acquisition-specific transaction attributes.
Operationally the NetSuite team manages interfaces and touchpoints between Oracle NetSuite ERP and each acquisition product team, supporting the teams that integrate product-level order and revenue data into the centralized accounting system. The scope is backend accounting and financial operations across the acquired ecommerce businesses, serving finance, revenue operations and product finance stakeholders.
Governance is structured around a designated NetSuite platform team led by a manager of NetSuite professionals, responsible for platform stewardship, requirement intake, and delivery of financial requirements based on transactions entered in Oracle NetSuite ERP. This support model centralizes platform management and provides a single point of ownership for configuration change, issue resolution and coordination with acquisition teams.
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Payment Processing | ERP |
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2020 | 2020 |
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Aurea AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Customerly | Legacy | Customerly | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Aurea deployed Customerly on its public website as a Chatbots and Conversational AI solution to extend customer facing digital engagement. The deployment placed Customerly as the primary web chat endpoint for site visitors, configuring an embedded chat interface to capture visitor intent and initiate scripted conversational flows.
Configuration centered on Customerly modules common to the Chatbots and Conversational AI category, including a live chat widget, automated messaging sequences, conversational lead capture forms, and templated response libraries. Conversational flows were configured to surface targeted messages, collect contact context, and escalate to human agents when required, aligning with standard chat routing and handoff patterns.
Operational ownership was structured around Aurea digital engagement and customer experience teams, with governance focused on web channel message templates, consent and data capture controls, and phased rollouts across site pages. The implementation is explicitly executed on Aurea's website using Customerly, positioning the application to support marketing qualified lead capture and frontline support interactions through the web channel.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Aurea Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019 Aurea deployed Cisco Webex Meetings under the Audio Video and Web Conferencing category, embedding Cisco Webex Meetings on its public website to enable browser-based join flows for external customers and partners. The implementation leverages hosted conferencing capabilities including real-time video and audio, screen sharing, recording, and meeting controls that align with typical Audio Video and Web Conferencing functional workflows.
Configuration concentrated on meeting templates, participant controls, and administrative provisioning to support customer-facing scheduling and join experiences presented on the Aurea website. Operational focus emphasized customer engagement and external collaboration workflows, with IT responsible for access configuration, administrative policy, and meeting governance through the Cisco Webex Meetings management surface to standardize attendee controls and content capture for web-driven sessions.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Aurea Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Aurea CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Aurea ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Aurea PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Aurea IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aurea
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Revenue Officer | CXO | Finance | |
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SVP Global Sales | VP | Sales | |
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Head of Sales - New Business | Director | Sales | |
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Sales Director | Director | Sales | |
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Senior Director Sales Operations | Director | Sales | |
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Director, Financial Operations | Director | Finance | |
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President and CEO | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Director of Global Sales & Partner Enablement | Director | Sales | |
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Director of Business Development | Director | Finance | |
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COO | CXO | Finance | |
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Vice President, Commercial Finance Operations | VP | Finance | |
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Apps Being Evaluated by Aurea Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aurea IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aurea digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aurea Technographics
Aurea is a Professional Services organization based in United States,
with around 2000 employees and annual revenues of $730.0 million.
Aurea operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Customerly and Cisco Webex Meetings,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Aurea has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Customerly and Cisco Systems.
Aurea recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2021 and Demandbase ABX Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aurea’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aurea’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aurea technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.