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Aurora
Location
Apex Park, 6 Little Burrow,
Welwyn Garden City, AL7 4SW,
United Kingdom
Website
https://www.auroralighting.com/
Phone
44 17 2783-6611
Artw industry
Manufacturing
Employee
Revenue

Aurora Technographics

Aurora Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Aurora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 349 Aurora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Aurora has purchased the following applications: Slack Connect for Collaboration in 2022, Clavax Smartbag for eCommerce in 2014, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Aurora is running and its propensity to invest more and deepen its relationship with Salesforce , Google , Clavax or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Aurora revenues, which have grown to $134.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aurora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Aurora Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2011 2011
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Clavax Legacy Clavax Smartbag eCommerce eCommerce n/a 2014 2015
In 2014, Aurora engaged Clavax to support its eCommerce operations, an engagement which Clavax materials indicate included the deployment of Clavax Smartbag as part of the solution. The engagement targeted Aurora Group's UK and international web storefronts for its lighting product catalogue. Clavax provided Kentico CMS and eCommerce and marketing automation support, configuring content management workflows, online product catalogue structures, and promotional automation capabilities. Functional modules implemented aligned with standard eCommerce capabilities, including catalog management, content publishing, and marketing automation orchestration to support product merchandising and campaign execution. Operational coverage focused on marketing, digital commerce, and product management teams across Aurora Group's UK and global sites, improving online product visibility and campaign execution. Integrations described in Clavax materials center on Kentico driven content and commerce pipelines, with Clavax Smartbag referenced in vendor portfolio materials as the SaaS commerce layer supporting those pipelines. Governance and rollout were presented in Clavax case materials as staged CMS and commerce updates aligned to product catalogue refresh cycles, with timelines estimated from the vendor testimonial. Outcomes reported by Clavax include improved content management, more robust online product catalogues, and enhanced digital marketing capabilities for Aurora.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2019 2019
IT Decision Makers and Key Stakeholders at Aurora
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Aurora Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Aurora Technographics

Aurora is a Manufacturing organization based in United Kingdom, with around 349 employees and annual revenues of $134.4 million.

Aurora operates a diverse technology stack with applications such as Slack Connect, Clavax Smartbag and Hotjar, covering areas like Collaboration, eCommerce and Customer Experience.

Aurora has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Salesforce, Clavax and Contentsquare.

Aurora recently adopted applications including Slack Connect in 2022, Amazon CloudFront in 2019 and Hotjar in 2017, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Aurora’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Aurora’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Aurora technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.