Aurora
Apex Park, 6 Little Burrow,
Welwyn Garden City, AL7 4SW,
United Kingdom
Welwyn Garden City, AL7 4SW,
United Kingdom
44 17 2783-6611
Manufacturing
Aurora Technographics
Aurora Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aurora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 349 Aurora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aurora has purchased the following applications: Slack Connect for Collaboration in 2022, Clavax Smartbag for eCommerce in 2014, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aurora is running and its propensity to invest more and deepen its relationship with Salesforce , Google , Clavax or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aurora revenues, which have grown to $134.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aurora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aurora Tech Stack and Enterprise Applications
Aurora Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Aurora implemented Slack Connect to extend its Collaboration tooling and to provide real-time messaging capabilities tied to its public website. The Slack Connect implementation was configured as a cloud-hosted SaaS workspace with web-embedded messaging components on auroralighting.com to allow external parties to connect directly with internal channels for sales and customer engagement.
Slack Connect was provisioned with shared channels and workspace-level governance, using channel access controls and external user provisioning to separate customer facing threads from internal operational channels. Operational coverage focused on commercial and customer support functions across the United Kingdom, with configuration emphasizing real-time chat workflows, notification routing for incoming website conversations, and standard Collaboration primitives such as threaded messages, file sharing, and channel-based collaboration.
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Collaboration | Collaboration |
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2011 | 2011 |
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Aurora eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clavax | Legacy | Clavax Smartbag | eCommerce | eCommerce | n/a | 2014 | 2015 |
In 2014, Aurora engaged Clavax to support its eCommerce operations, an engagement which Clavax materials indicate included the deployment of Clavax Smartbag as part of the solution. The engagement targeted Aurora Group's UK and international web storefronts for its lighting product catalogue.
Clavax provided Kentico CMS and eCommerce and marketing automation support, configuring content management workflows, online product catalogue structures, and promotional automation capabilities. Functional modules implemented aligned with standard eCommerce capabilities, including catalog management, content publishing, and marketing automation orchestration to support product merchandising and campaign execution.
Operational coverage focused on marketing, digital commerce, and product management teams across Aurora Group's UK and global sites, improving online product visibility and campaign execution. Integrations described in Clavax materials center on Kentico driven content and commerce pipelines, with Clavax Smartbag referenced in vendor portfolio materials as the SaaS commerce layer supporting those pipelines.
Governance and rollout were presented in Clavax case materials as staged CMS and commerce updates aligned to product catalogue refresh cycles, with timelines estimated from the vendor testimonial. Outcomes reported by Clavax include improved content management, more robust online product catalogues, and enhanced digital marketing capabilities for Aurora.
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Aurora CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017 Aurora deployed Hotjar on its public website to capture on-site behavior and enrich its Customer Experience analytics. The Hotjar implementation was deployed client-side to collect behavioral data and surface visual analytics across web pages, focusing on web channel instrumentation rather than backend processing. This deployment positioned Hotjar as a Customer Experience tool for observing real user interactions on product and marketing pages.
Deployment used the standard Hotjar tracking snippet to enable session recordings, heatmaps, conversion funnel insights and on-page feedback polls, reflecting widely recognized Customer Experience capabilities. Operational scope centered on the public website and supported digital marketing, user experience design and eCommerce decisioning within Aurora. Governance incorporated access controls for recordings, alignment with consent controls and integration into analytics and CRO workflows to manage data access and workflow handoffs between product and experience teams.
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Aurora PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Aurora IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Aurora
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aurora Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aurora IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aurora digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aurora Technographics
Aurora is a Manufacturing organization based in United Kingdom,
with around 349 employees and annual revenues of $134.4 million.
Aurora operates a diverse technology stack with applications such as
Slack Connect, Clavax Smartbag and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Aurora has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Clavax and Contentsquare.
Aurora recently adopted applications including
Slack Connect in 2022, Amazon CloudFront in 2019 and Hotjar in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aurora’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aurora’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aurora technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.