Australian Rugby Union
Building Cnr Moore Park Rd and Driver Ave,
Moore Park, 2021, NSW,
Australia
Moore Park, 2021, NSW,
Australia
61 2 8005-5555
Leisure and Hospitality
Australian Rugby Union Technographics
Australian Rugby Union Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Australian Rugby Union and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Australian Rugby Union employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Australian Rugby Union has purchased the following applications: SapphireOne ERP for ERP Financial in 2014, GumGum for Artificial Intelligence Marketing in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Australian Rugby Union is running and its propensity to invest more and deepen its relationship with SapphireOne , GumGum , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Australian Rugby Union revenues, which have grown to $36.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Australian Rugby Union intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Australian Rugby Union Tech Stack and Enterprise Applications
Australian Rugby Union ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SapphireOne | Microsoft Dynamics AX | SapphireOne ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, the South Australian Rugby Union, a member of the Australian Rugby Union, implemented SapphireOne ERP as its ERP Financial application, replacing Microsoft Dynamics AX. The initial plan began in April 2014 and the phased go live occurred around June 2014, reflecting a structured rollout to limit disruption across the organisation that administers a 13 club amateur competition, 16 member clubs and roughly 10 000 participants.
The SapphireOne ERP deployment concentrated on finance and operational control, delivering integrated budgeting, forecasting and management reporting capabilities to support the organisation’s three strategic pillars of governance, sport development and competition management services. Functional modules configured included financial ledger and reporting, budget and forecast workflows, inventory management with scanned merchandising receipts, programme level profit and loss reporting, player record management, and a document management capability that scans and indexes invoices and transactional paperwork.
Operational coverage extended across finance, programme managers, merchandising and administration, bringing historical data into SapphireOne ERP to create a single source of truth and reduce manual re-entry between disparate systems. The implementation emphasized automation of routine tasks and audit line drill down for rapid interrogation of transactions, enabling programme managers to view revenue, supplier liabilities and full P and L statements within the ERP Financial environment.
Governance and rollout followed a partnership approach with the vendor to fine tune workflows post go live, using a phased introduction to train staff and load individual player and historical records incrementally. Reported outcomes included real time availability of budgets and forecasts, faster board reporting, reduced administrative drudgery through automation, and near-instant retrieval of transactions via the SapphireOne ERP document management function, supporting tighter control over slim operational margins.
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Australian Rugby Union AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Australian Rugby Union deployed GumGum on its website, instrumenting the rugby.com.au domain with the GumGum application. GumGum is classified as Artificial Intelligence Marketing and was implemented to support contextual advertising and on‑page audience activation tied to the organization’s digital marketing function.
The implementation used a client-side tagging approach consistent with Artificial Intelligence Marketing deployments, enabling real-time page content analysis and contextual media placement across site pages. Operational ownership was held by the digital marketing team, who configured tag behavior, campaign controls, and content-targeting parameters to align GumGum with marketing and audience engagement workflows.
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Australian Rugby Union Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Australian Rugby Union implemented Zoom as its Audio Video and Web Conferencing solution. Zoom is used on rugby.com.au to surface live meetings and webinars to fans and partners through embedded meeting and webinar windows, providing a public-facing delivery channel on the website.
Zoom provides core Audio Video and Web Conferencing capabilities including video meetings, webinar hosting, screen sharing, recording and live streaming, which are surfaced through the site for scheduled events and ad hoc sessions. Configuration and operational workflows emphasize meeting scheduling, webinar registration and recording archival accessible from the site, aligning with standard conferencing functionality.
Operationally the deployment supports communications, events and media workflows across the 350-employee organization, enabling external fan-facing broadcasts and internal collaboration. Governance centers on scheduling, content moderation and publishing workflows that feed the public site, with Zoom provisioned as a cloud SaaS service from Zoom Video Communications and embedded into the public web experience.
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Collaboration | Collaboration |
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2015 | 2015 |
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Australian Rugby Union Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management | Content Management |
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2014 | 2014 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Australian Rugby Union CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2007 | 2007 |
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Australian Rugby Union ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Australian Rugby Union IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Australian Rugby Union CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Australian Rugby Union
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Australian Rugby Union Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Australian Rugby Union IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Australian Rugby Union digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Australian Rugby Union Technographics
Australian Rugby Union is a Leisure and Hospitality organization based in Australia,
with around 350 employees and annual revenues of $36.0 million.
Australian Rugby Union operates a diverse technology stack with applications such as
SapphireOne ERP, GumGum and Zoom,
covering areas like ERP Financial, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Australian Rugby Union has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SapphireOne, GumGum and Zoom Video Communications.
Australian Rugby Union recently adopted applications including
Criteo Commerce Media Platform in 2023, Atlassian Jira Service Desk in 2021 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Australian Rugby Union’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Australian Rugby Union’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Australian Rugby Union technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.