Auto & General Southeast Asia
16 Raffles Quay, #29-01 Hong Leong Building,
Singapore, 48581,
Singapore
Singapore, 48581,
Singapore
65 6221 2111
Insurance
Auto & General Southeast Asia Technographics
Auto & General Southeast Asia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Auto & General Southeast Asia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Auto & General Southeast Asia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auto & General Southeast Asia has purchased the following applications: Sapiens IDITSuite Pricing and Rating Engine for Insurance Pricing and Rating Engine in 2021, Microsoft 365 for Collaboration in 2018, SendinBlue for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auto & General Southeast Asia is running and its propensity to invest more and deepen its relationship with Sapiens International , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auto & General Southeast Asia revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auto & General Southeast Asia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Auto & General Southeast Asia Tech Stack and Enterprise Applications
Auto & General Southeast Asia ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sapiens International | Legacy | Sapiens IDITSuite Pricing and Rating Engine | Insurance Pricing and Rating Engine | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Auto & General Southeast Asia implemented Sapiens IDITSuite Pricing and Rating Engine, deploying the Insurance Pricing and Rating Engine to support its non-life insurance core operations in Singapore. The implementation centers on Sapiens IDITSuite Pricing and Rating Engine as the pricing and rating backbone for policy administration, billing and claims workflows across the insurer's operational footprint.
The deployment configured component modules drawn from the IDITSuite family, including the underwriting workbench, digital claims process, payment slip management, rating and pricing capabilities, customer and agent portals, and embedded business intelligence and testing tools for new product and line of business experimentation. These modules were orchestrated to centralize pricing and rating logic, automate underwriting decisioning where applicable, and streamline digital claims intake and payment handling.
Architecturally the solution was delivered as a component-based, standalone instance of IDITSuite that is fully cloud-enabled, leveraging the suite's enhanced digital API library to enable integration with external systems and digital partners. The cloud-enabled design supports the insurer's pathway toward a cloud native model and allows the pricing and rating engine to be federated with distribution channels and third-party digital services via APIs.
Operational governance changes focused on shifting underwriting and claims workflows to the new underwriting workbench and digital claims process, and introducing payment slip management into the billing cycle to standardize financial workflows. The rollout emphasized configuration-driven product and rate management to accelerate product updates and to support emerging digital partnerships and distribution channels without changing core code.
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Auto & General Southeast Asia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Auto & General Southeast Asia deployed Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is evident on the company website and was provisioned to support the firm’s Singapore operations and its roughly 7000 employees.
The implementation focuses on Collaboration category capabilities, providing cloud-hosted email, document and content collaboration, real-time chat and meeting functionality, and identity-driven access controls typical of Microsoft 365. Configuration patterns align with centralized content management and role-based access to support team collaboration, version control, and corporate communications.
Operational coverage is enterprise-wide across core insurance business functions, supporting corporate communications and cross-functional collaboration for underwriting, claims, distribution, and administrative teams. Governance signals emphasize centralized administration and user provisioning consistent with a cloud Collaboration deployment, with controls to manage access and content lifecycle at scale.
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Auto & General Southeast Asia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Auto & General Southeast Asia deployed SendinBlue as their Marketing Automation solution on the company website. SendinBlue is embedded in the Singapore-facing site to capture leads, manage subscriber lists, and execute email campaigns and automated communication workflows. The deployment aligns the Marketing Automation application with digital marketing and customer engagement functions across Auto & General Southeast Asia.
Implementation scope focused on website-level integration, using SendinBlue for campaign orchestration, contact segmentation, transactional and promotional messaging, and workflow automation consistent with Marketing Automation capabilities. Operational ownership resides with digital marketing and marketing operations teams, enabling centralized campaign management and web-triggered automation tied to on-site forms and user journeys. The SendinBlue integration emphasizes web-to-email eventing and centralized subscriber data to support targeted communications, with implementation confined to website touchpoints.
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Auto & General Southeast Asia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Auto & General Southeast Asia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Auto & General Southeast Asia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Auto & General Southeast Asia
| First Name | Last Name | Title | Function | Department | Phone | |
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Founding Director & CEO | Director | Finance | |
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Head of Finance | Director | Finance | |
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Regional Head, Enterprise Risk, Compliance and Audit | Director | Finance | |
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Senior Manager, IT | Manager | IT | |
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Assistant Manger | Non Manager | Operations | |
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Pricing Manager | Manager | Risk | |
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Head of Pricing, Product & Underwriting | Director | Risk | |
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Head of IT | Director | IT | |
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Transformation & Delivery (AI, Process, Data & Automation) | Non Manager | IT | |
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Apps Being Evaluated by Auto & General Southeast Asia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Auto & General Southeast Asia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Auto & General Southeast Asia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Auto & General Southeast Asia Technographics
Auto & General Southeast Asia is a Insurance organization based in Singapore,
with around 150 employees and annual revenues of $30.0 million.
Auto & General Southeast Asia operates a diverse technology stack with applications such as
Sapiens IDITSuite Pricing and Rating Engine, Microsoft 365 and SendinBlue,
covering areas like Insurance Pricing and Rating Engine, Collaboration and Marketing Automation.
Auto & General Southeast Asia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sapiens International, Microsoft and Brevo.
Auto & General Southeast Asia recently adopted applications including
Sapiens IDITSuite Pricing and Rating Engine in 2021, SendinBlue in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Auto & General Southeast Asia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Auto & General Southeast Asia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Auto & General Southeast Asia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.