Automattic
60 29th Street #343,
San Francisco, 94110, CA,
United States
San Francisco, 94110, CA,
United States
1 877-273-8550
Professional Services
Automattic Technographics
Automattic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Automattic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1479 Automattic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Automattic has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Greenhouse ATS for Applicant Tracking System in 2021, Alteryx One Platform for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Automattic is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Expensify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Automattic revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Automattic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Automattic Tech Stack and Enterprise Applications
Automattic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, Automattic deployed Tipalti Invoice Management and Bill Processing System as part of its AP Automation stack to centralize vendor invoice processing and employee expense handling. The implementation supports a distributed company of roughly 2,000 employees and is operated by an Accounts Payable Squad that processes invoices and enforces accounting policies across multiple subsidiaries and departments.
Tipalti Invoice Management and Bill Processing System was configured to handle invoice capture, coding to the correct subsidiary, department and expense account, approval routing, and vendor onboarding workflows. The deployment emphasizes accurate data entry and coded transactions in line with Automattic accounting policies, and the implementation leverages standard AP Automation functional modules for exception handling and approval workflows to reduce manual reconciliation steps.
The Tipalti implementation is integrated with NetSuite for general ledger posting and transactional continuity, and the AP team also uses Expensify for employee expense reports as part of the end-to-end workflow. Automattic’s use of Tipalti Invoice Management and Bill Processing System, NetSuite and Expensify creates a connected AP Automation environment that supports global vendor relationships and multi-currency invoice processing through coordinated system-to-system handoffs.
Governance is centered on the Accounts Payable Squad and formal accounting policy controls, with processes for onboarding new vendors that include direct vendor liaison and verification steps. The rollout reinforced coded approval workflows, asynchronous communication practices for a distributed workforce, and alignment with audit and statutory reporting requirements managed by Automattic’s accounting team.
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ERP Financial | ERP |
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2010 | 2011 |
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Expense Management | ERP |
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2020 | 2020 |
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Tax Management | ERP |
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2022 | 2022 |
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Automattic HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Automattic implemented Greenhouse ATS as its Applicant Tracking System to centralize job posting and candidate flow management. Greenhouse ATS is embedded on Automattic's public website to publish live requisitions and capture applicant traffic directly through the careers page.
The implementation leverages core Applicant Tracking System capabilities, including requisition creation and approval workflows, job posting orchestration, candidate tracking across pipeline stages, interview orchestration with structured scorecards, and offer management. Configuration work emphasized career site integration, candidate intake forms, standardized interview kits, and automated candidate communications consistent with typical ATS functional modules.
Operational coverage centers on Automattic's recruiting teams and hiring managers, who use Greenhouse ATS to manage sourcing, screening, interview scheduling, and offer progression. The deployment is integrated with the website career page to ensure public job visibility and streamlined application capture, and it uses built in automation for pipeline routing and recruiter handoffs.
Governance focused on standardizing requisition approvals, interview scorecard usage, and role based access for recruiters and hiring managers, enabling consistent hiring workflows and auditability. The narrative centers on Automattic Greenhouse ATS Applicant Tracking System supporting talent acquisition operating processes without specifying external system replacements or implementation partners.
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Applicant Tracking System | HCM |
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2015 | 2015 |
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Contingent Labor Management | HCM |
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2024 | 2024 |
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Core HR | HCM |
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2015 | 2015 |
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Automattic Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alteryx | Legacy | Alteryx One Platform | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Automattic implemented Alteryx One Platform to centralize analytics workflows that support U.S. sales tax calculation, accruals, filings, and reconciliations. The deployment aligns with the Analytics and BI category and positions Alteryx One Platform as the analytical backbone for tax and accounting functions within the company.
The implementation emphasized data preparation, blending, and repeatable analytical workflows, using Alteryx One Platform to create scheduled processes for monthly sales tax accruals, monthly and quarterly filings, and year end tasks. Automation and orchestration capabilities were configured to maintain the tax engine and reduce manual reconciliation steps, with reusable workflow components to accelerate tax rule updates and calculation logic.
Operational coverage focused on Automattic's tax and accounting teams responsible for U.S. sales tax compliance, supporting monthly accrual cycles, periodic filings, and account reconciliations. The configuration scoped role-based workflow execution and scheduled jobs to fit the distributed operating model of the finance organization, with analytic outputs intended for downstream accounting and compliance workflows.
Governance was structured around workflow versioning, access controls for tax personnel, and documented procedures for updating calculation logic to ensure consistent tax treatments. The Alteryx One Platform implementation was explicitly used to prepare monthly sales tax accruals, produce periodic filings, reconcile tax accounts, maintain the tax engine, and automate processes to support scaling of the business.
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Automattic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2024 | 2024 |
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Automattic Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2018 |
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Automattic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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Automattic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2010 | 2010 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Automattic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Automattic
| First Name | Last Name | Title | Function | Department | Phone | |
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Director Of Support, Customer Success Senior Leadership | Director | Customer Service | |
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Director of Customer Acquisition | Director | Customer Service | |
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Director of Customer Success Operations | Director | Customer Service | |
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Head of Customer Success at WooCommerce (an Automattic brand) | Director | Customer Service | |
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Apps Being Evaluated by Automattic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Automattic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Automattic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Automattic Technographics
Automattic is a Professional Services organization based in United States,
with around 1479 employees and annual revenues of $200.0 million.
Automattic operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Greenhouse ATS and Alteryx One Platform,
covering areas like AP Automation, Applicant Tracking System and Analytics and BI.
Automattic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Greenhouse and Alteryx.
Automattic recently adopted applications including
Upwork Enterprise in 2024, Automattic Beeper in 2024 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Automattic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Automattic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Automattic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.