Panama City, n/a,
Panama
Autoridad De Turismo De Panama Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Autoridad De Turismo De Panama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Autoridad De Turismo De Panama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Autoridad De Turismo De Panama has purchased the following applications: Rootnet CRM for CRM in 2018, Rootnet Service Desk for IT Service Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Autoridad De Turismo De Panama is running and its propensity to invest more and deepen its relationship with Rootstack or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Autoridad De Turismo De Panama revenues, which have grown to $71.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Autoridad De Turismo De Panama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rootstack | Legacy | Rootnet CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Autoridad De Turismo De Panama implemented Rootnet CRM in conjunction with a mobile application developed by Rootstack. Rootnet CRM, classified as CRM, was adopted to support improvements in tourist information, event promotion and digital engagement across Panama and to centralize outreach tied to the mobile app.
The implementation configured standard CRM functional modules including contact and account management, campaign management, segmentation and event communication workflows to support marketing and visitor services. Architecture linked mobile app interactions to CRM records for inbound inquiry capture and outbound event notifications, and the operational scope covered national marketing operations and regional tourist information offices across Panama. Governance emphasized campaign workflow ownership within marketing and visitor services and a staged rollout to field offices and event teams to align content publishing and outreach processes, with Rootstack accountable for the application and CRM integration work.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rootstack | Legacy | Rootnet Service Desk | IT Service Management | ITSM | n/a | 2018 | 2018 |
In 2018 Autoridad De Turismo De Panama deployed Rootnet Service Desk as part of an IT Service Management initiative accompanying a Rootstack developed mobile application for tourist information and citizen requests. The Rootstack mobile application was developed to centralize tourist queries and citizen service requests, and Rootnet Service Desk is reported to be part of the broader Rootnet implementation supporting ticket intake and lifecycle management for those mobile-originated contacts.
Rootnet Service Desk was likely configured to provide incident and request management, a service catalog for citizen-facing tourism services, and mobile-first ticket intake consistent with IT Service Management functional practices. Operational scope focused on public tourism functions within Autoridad De Turismo De Panama, with workflows inferred to categorize, route, and escalate citizen and tourist requests to appropriate ATP operational teams. Governance appears to emphasize structured ticket lifecycle and role-based access for ATP staff, leveraging workflow automation and standardized request fulfillment processes typical of IT Service Management deployments.
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