Ostbevern, 48346,
Germany
Avency Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Avency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Avency has purchased the following applications: Signalize for Marketing Automation in 2023, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2023, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avency is running and its propensity to invest more and deepen its relationship with etracker , Google , Usercentrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avency revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| etracker | Legacy | Signalize | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023 Avency implemented Signalize on its website. The deployment aligns with the Marketing Automation category and positions Signalize to support website driven marketing and engagement functions for the Germany based professional services firm with 30 person headcount. Signalize is configured to capture visitor signals, enable campaign orchestration, manage lead capture flows and support on site personalization using capabilities typical of Marketing Automation software.
Deployment is executed through website instrumentation and centralized configuration, with governance and campaign approval workflows managed within Avency's marketing and web operations. Operational coverage is focused on the public website and direct marketing touchpoints, reflecting a compact implementation footprint consistent with the company size and the Marketing Automation business function.
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Tag Management | CRM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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