AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Avendus Capital Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2017 2017
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Progress Software Legacy Telerik Sitefinity CMS Web Content Management Content Management n/a 2011 2011
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Unless Legacy Unless Customer Recognition Marketing Analytics CRM n/a 2017 2017
In 2017, Avendus Capital implemented Unless Customer Recognition as a website-level deployment. Unless Customer Recognition was used as a Marketing Analytics application to identify returning visitors and support behavioral profiling on the Avendus public site. The deployment was instrumented via client-side JavaScript tagging to capture page views and discrete events, enabling visitor recognition, anonymous to known user mapping, profile enrichment, and behavioral segmentation consistent with Marketing Analytics capabilities. Configuration emphasized sessionization rules, identifier persistence, and rule-based segment definitions to support personalization and campaign targeting workflows. Operational coverage was focused on the Avendus website and the digital marketing and analytics functions, with visitor signals surfaced to marketing teams for content personalization and campaign orchestration. Integrations were implemented at the web layer, with the Unless Customer Recognition script emitting normalized event data into existing analytics pipelines and tag management flows. Governance and rollout were driven by the digital marketing organization, which established segmentation logic, tagging standards, and privacy controls for visitor recognition data. The implementation favored configuration-driven segmentation and web instrumentation over deep backend rewrites, keeping scope concentrated on marketing analytics instrumentation and site personalization.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2016 2016
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
Secure Web Gateways (SWG) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Avendus Capital

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Avendus Capital Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Avendus Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Avendus Capital digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Avendus Capital Technographics
Avendus Capital is a Banking and Financial Services organization based in India, with around 604 employees and annual revenues of $130.0 million.
Avendus Capital operates a diverse technology stack with applications such as Cisco Webex Meetings, Telerik Sitefinity CMS and Unless Customer Recognition, covering areas like Audio Video and Web Conferencing, Web Content Management and Marketing Analytics.
Avendus Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cisco Systems, Progress Software and Unless.
Avendus Capital recently adopted applications including Microsoft Entra ID (formerly Azure Active Directory) in 2023, Slack Connect in 2022 and Mimecast Email Security in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Avendus Capital’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Avendus Capital’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Avendus Capital technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.