Braddon, 2612, ACT,
Australia
Avenue Hotel Canberra Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avenue Hotel Canberra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Avenue Hotel Canberra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avenue Hotel Canberra has purchased the following applications: Revinate CRM for CRM in 2021, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avenue Hotel Canberra is running and its propensity to invest more and deepen its relationship with Revinate , Contentsquare , TOMIS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avenue Hotel Canberra revenues, which have grown to $3.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avenue Hotel Canberra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Revinate | Legacy | Revinate CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Avenue Hotel Canberra implemented Revinate CRM, deploying a cloud-hosted CRM to centralize guest engagement and capture website leads. The deployment is tied to the hotel website avenuehotel.com.au where Revinate CRM is used to surface contact and reservation touchpoints for online visitors.
The Revinate CRM configuration emphasizes guest profile consolidation, segmentation, and automated guest communications, using website form submissions and direct guest interactions as primary data sources. Standard CRM capabilities were configured to support targeted email campaigns and guest lifecycle orchestration, with segmentation and profile enrichment used to produce marketing lists and personalize guest outreach.
Operational scope focuses on front office, marketing, and revenue tasks for the hotel’s approximately 40 staff in Australia, aligning with single property operations typical for a small hospitality company. The system is embedded on the public website to capture inquiries and direct engagement, centralizing data for reservation follow up and guest service workflows.
Governance concentrates on centralized guest data management, consent and preference handling, and role based access controls to separate front desk and marketing privileges. Rollout followed staged adoption into reservations and guest services to embed CRM driven communications into daily operational workflows.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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