Hong Kong, n/a,
Hong Kong
Avon Cosmetics Febo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avon Cosmetics Febo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Avon Cosmetics Febo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avon Cosmetics Febo has purchased the following applications: Magnolia CMS for Content Management in 2018, AbleCommerce for eCommerce in 2020, Omniconvert Pulse for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avon Cosmetics Febo is running and its propensity to invest more and deepen its relationship with Magnolia International , AbleCommerce , Omniconvert or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avon Cosmetics Febo revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avon Cosmetics Febo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AbleCommerce | Legacy | AbleCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omniconvert | Legacy | Omniconvert Pulse | Customer Experience | CRM | n/a | 2023 | 2023 |
In 2023 Avon Cosmetics Febo implemented Omniconvert Pulse to centralize Net Promoter Score and qualitative customer feedback as part of its Customer Experience activities across Avon’s UK markets. The deployment targets omnichannel feedback capture to inform customer service and retention workflows and to create a single source of truth for NPS insights.
Omniconvert Pulse was configured to run automated NPS surveys, capture free‑text feedback, and flag detractor responses for rapid response. Configuration work focused on survey orchestration, response-based segmentation, and automated escalation rules that identify detractors and trigger downstream handling workflows.
The implementation integrates Omniconvert Pulse with email, SMS, and helpdesk automation channels to route detractor issues into existing support and marketing processes for faster handling. Operational ownership rests with customer service, CRM, and retention marketing functions, with governance centered on feedback routing, SLA driven response workflows, and iterative tuning of survey triggers.
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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