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United Kingdom
Avon Cosmetics Technographics
Avon Cosmetics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Avon Cosmetics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Avon Cosmetics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avon Cosmetics has purchased the following applications: Zellis ResourceLink HR for Core HR in 2020, Shopify for eCommerce in 2022, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avon Cosmetics is running and its propensity to invest more and deepen its relationship with Zellis , Shopify , Klevu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avon Cosmetics revenues, which have grown to $1.82 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avon Cosmetics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Avon Cosmetics Tech Stack and Enterprise Applications
Avon Cosmetics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis ResourceLink HR | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Avon Cosmetics deployed Zellis ResourceLink HR as its Core HR application. The implementation is accessible through an Avon-branded employee portal hosted by Zellis, providing web-based access to HR services for employees and managers. Avon Cosmetics sized at roughly 15,000 employees in the United Kingdom positioned Zellis ResourceLink HR as a central HR system of record.
Zellis ResourceLink HR was configured to support core personnel data, organizational management, position control, absence and leave tracking, and employee and manager self-service capabilities, consistent with Core HR functional models. Configuration work emphasized role-based security, workflow approvals for hires and personnel changes, and built-in HR reporting to support operational oversight and compliance. The deployment leveraged standard Core HR process orchestration to centralize lifecycle events and HR transactions.
Operational coverage centers on HR departments and line managers across Avon in the United Kingdom, underpinning HR administration, benefits administration and workforce lifecycle tasks. Governance for the platform emphasized centralized process ownership, role-based access controls and phased portal rollout to bring employee and manager workflows onto the Zellis-hosted portal. Zellis ResourceLink HR functions as the authoritative Core HR application for Avon Cosmetics, consolidating personnel records and HR operational workflows.
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Avon Cosmetics eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Avon Cosmetics implemented Shopify on its corporate website. The Shopify deployment was configured to deliver eCommerce capabilities for Avon Cosmetics in the United Kingdom, powering the companys online storefront and digital sales channels.
The implementation leveraged standard Shopify modules and workflows including storefront and catalog management, checkout and payment orchestration, content management for product and marketing pages, and order capture with lifecycle processing. Operational coverage centers on digital commerce, merchandising, marketing, and customer service functions, with governance and configuration focused on catalog taxonomy, pricing and promotion rules, and channel-specific storefront content to align Shopify with Avon Cosmetics UK website operations.
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Avon Cosmetics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022 Avon Cosmetics implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website. The deployment focused on web tag integration to enable programmatic media buying and real time bidding across Avon UK web inventory, positioning Xandr Invest (ex AppNexus DSP) to serve as the primary programmatic buying layer for digital marketing campaigns.
The implementation configured standard Digital Advertising Platform capabilities including campaign management, real time bidding, audience targeting and segment activation, creative delivery and frequency controls, and campaign reporting and analytics. Configuration work emphasized campaign workflow automation and scheduling, audience signal ingestion from onsite behavior, and consolidation of reporting to a central campaign analytics view.
Operationally the rollout centered on website-level integration and supported the digital marketing, e-commerce and ad operations functions within Avon Cosmetics in the United Kingdom. Governance changes included formalized campaign approval and creative review workflows and alignment of ad operations processes to the platform workflow, with privacy and consent signaling incorporated at the tag level to respect site cookie controls.
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Avon Cosmetics TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Treasury Management | TRM |
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2016 | 2017 |
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Avon Cosmetics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Avon Cosmetics
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Avon Cosmetics Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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