AWL Technographics
AWL Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AWL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 167 AWL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AWL has purchased the following applications: DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2019, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AWL is running and its propensity to invest more and deepen its relationship with DocuSign , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AWL revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AWL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AWL Tech Stack and Enterprise Applications
AWL Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, AWL implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment embeds DocuSign eSignature into web-facing document workflows to capture legally binding electronic signatures from customers and partners, centralizing online signing for contract acceptance and approval flows initiated via AWL's site.
Functionally the configuration leverages standard e-signature capabilities including document upload and delivery, embedded signing sessions, template driven document preparation, and a forensic audit trail to record signature events. DocuSign eSignature is implemented as a web integration with operational scope focused on customer and partner transactions, and governance is exercised through template control and user access policies for staff who publish signing requests. The AWL DocuSign eSignature Digital Signing implementation aligns the application to customer engagement and contract execution business functions.
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AWL CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, AWL implemented Hotjar on its public website. Hotjar is used as a Customer Experience application to capture client-side user behavior across AWL's web presence.
The deployment used the Hotjar tracking script embedded site-wide to enable session recordings, heatmaps, conversion funnel analysis, on-page feedback polls and short surveys, and event-level tracking for form interactions. Hotjar dashboards consolidated visual analytics and user journey visualizations to support UX and content decisions.
Operational ownership centered on web and marketing stakeholders who consumed recordings and heatmaps for iterative website refinement. The implementation included client-side configuration and standard privacy controls such as consent gating for data capture, aligning data collection with regional privacy expectations while keeping the Hotjar application as the primary Customer Experience analytics tool for the site.
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Marketing Automation | CRM |
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2019 | 2019 |
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AWL PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, AWL implemented Twilio Sendgrid for Transactional Email on its website. The deployment centralizes website-driven customer notifications and system messaging for AWL, a Netherlands-based manufacturing company with 167 employees. AWL implemented Twilio Sendgrid, a Transactional Email solution, to handle confirmation messages, technical alerts, and other automated email flows originating from the website.
Configuration work emphasizes standard Transactional Email capabilities including SMTP relay and Web API send integration, reusable dynamic templates, and event webhook processing for delivery and bounce events. The implementation includes sender domain authentication with DKIM and SPF, suppression list management, and template version control to maintain deliverability and compliance.
Operational integration ties Twilio Sendgrid into the AWL website backend and customer-facing forms, routing transactional traffic through the Sendgrid API while keeping marketing and transactional channels separate. Governance was established around template ownership, consent capture on the website, and retention of event logs to align with regional data protection requirements.
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Transactional Email | PaaS |
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2021 | 2021 |
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AWL IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at AWL
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AWL Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||